The 'cooperative' Etsy shop carries an assortment of "can of air" tins from around the world, available for about $11 a pop, which is definitely more affordable than a ticket to Paris or Berlin.
The charming tins of canned air are branded with elements from the city it represents. The tins are a combination of the city’s best, for example the air in the New York City can is a mix of equal parts from the Empire State Building and the Statue of Liberty, plus some hints of Grand Central Terminal and Times Square.
You might have to use your imagination with these novelty gifts, but they’re so well put together it shouldn’t be difficult. The tins of canned air make perfect gifts for someone who’s a little homesick, or unable to make time in their schedule to do some sightseeing around the globe.
What's Driving This Trend
- Novelty Gifts
- Disruptive innovation opportunity in creating unique and personalized novelty gift items that evoke a sense of nostalgia and connection to specific places.
- Canned Air
- Disruptive innovation opportunity in the creation of branded canned air products from different cities, catering to those seeking a sensory experience or unique souvenirs.
- Virtual Tourism
- Disruptive innovation opportunity in developing virtual reality experiences that allow people to explore different cities without physically being there, catering to those who are unable to travel.
Who This Affects Most
- Gifts and Souvenirs
- Disruptive innovation opportunity in the production and distribution of unique and nostalgia-inducing gifts and souvenirs, such as the encapsulated city air tins.
- Travel and Tourism
- Disruptive innovation opportunity in the development of immersive virtual tourism experiences, providing an alternative way for people to explore different cities and landmarks.
- Branding and Marketing
- Disruptive innovation opportunity in leveraging branded products, like the canned air tins, as marketing tools to promote cities or tourist destinations.
