Category
Lifestyle
Serial Snacking
Trend cluster
Category
Hyper-Informed
Finance
Finance apps take on a more thorough form to educate consumers.
4.3
Trend score
Trend
What is the Hyper-Informed Finance trend?
Hyper-Informed Finance: Going beyond straightforward money management, banking apps are evolving to be equally concerned with financial literacy as they are with banking. Empowering the consumer with the ability to better understand the benefits of taking financial control, this shift signifies that people are seeking independence when it comes to money.
Trend themes
Themes within the Hyper-Informed Finance trend
Three behaviours holding the trend together01
Financial Literacy Education
Banking apps are starting to focus on financial literacy education, empowering consumers to better understand the benefits of taking financial control.
02
Virtual Personal Assistant Technology
Virtual personal assistant technology has revolutionized consumer interactions with mobile banking apps, providing a more human-like experience that is context aware, personalized, and more effective.
03
Kids Financial Literacy Education
Financial literacy education games designed for children, such as 'Learning Money with Leo' by the Royal Bank of Canada, can teach kids the concepts and value of money in a playful and engaging way.
Industry implications
What the Hyper-Informed Finance trend means for industry
Where the trend changes the playbookFor
Banking
Banks and financial institutions can offer banking apps that go beyond straightforward money management and integrate financial literacy education to empower their customers.
For
Artificial Intelligence
Enterprises can leverage state-of-the-art artificial intelligence technology for their virtual personal assistant apps to provide a more human-like experience for their customers when it comes to banking issues.
For
Education Technology
EdTech companies can create engaging financial literacy education games for children, filling the gap left by schools that do not include comprehensive education on the ins and outs of finance.
Trend signals
Trend signals for Hyper-Informed Finance
Trend score 4.3 out of 10, from popularity 74%, activity 48%, freshness 8%.
Popularity74%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Hyper-Informed Finance trend
3 featured examples from Jul 4, 2014 to Sep 30, 2015CategoryTech
Banking Assistant Apps
The Kasisto Virtual Personal Assistant is Intelligent and Simple to Use
Virtual personal assistants like Kasisto present an opportunity for banks to provide highly personalized and context-aware experiences for their customers, enhancing customer sati…
CategoryTech
Expense Tracking Apps
The One Touch Expenser Helps You Manage Your Money Efficiently
The rise of expense tracking apps like One Touch Expenser highlights a growing trend in the financial technology space towards developing innovative solutions to help consumers ma…
CategoryLifestyle
Kids Financial Literacy Games
'Learning Money with Leo' by RBC Aims to Educate Kids on Money
The education technology industry has the potential to benefit from the development of interactive financial literacy apps for kids.
