Finance apps take on a more thorough form to educate consumers
Implications - Going beyond straightforward money management, banking apps are evolving to be equally concerned with financial literacy as they are with banking. Empowering the consumer with the ability to better understand the benefits of taking financial control, this shift signifies that people are seeking independence when it comes to money.
Trend Themes
-
Financial Literacy Education — Banking apps are starting to focus on financial literacy education, empowering consumers to better understand the benefits of taking financial control.
-
Virtual Personal Assistant Technology — Virtual personal assistant technology has revolutionized consumer interactions with mobile banking apps, providing a more human-like experience that is context aware, personalized, and more effective.
-
Kids Financial Literacy Education — Financial literacy education games designed for children, such as 'Learning Money with Leo' by the Royal Bank of Canada, can teach kids the concepts and value of money in a playful and engaging way.
Industry Implications
-
Banking — Banks and financial institutions can offer banking apps that go beyond straightforward money management and integrate financial literacy education to empower their customers.
-
Artificial Intelligence — Enterprises can leverage state-of-the-art artificial intelligence technology for their virtual personal assistant apps to provide a more human-like experience for their customers when it comes to banking issues.
-
Education Technology — EdTech companies can create engaging financial literacy education games for children, filling the gap left by schools that do not include comprehensive education on the ins and outs of finance.
3 Featured, 24 Examples:
53,433 Total Clicks
Date Range:
Jul 14 — Sep 15
Trending:
Average
Consumer Insight Topics:
