Packaging for Eroski coffee capsules was recently given a makeover, making it incredibly easy to identify what the capsules are for, as well as distinguish between the three kinds of coffee available. The new packaging for the capsules was created by the Spain-based agency Supperstudio, which involved presenting the tiny capsules as miniature coffee cups, by adding an illustrated curly white mug handle to the images of the capsules on the boxes.
On top of this, a simple color-coded system makes it easy to tell the Intense, Very Intense and Decaf coffee varieties apart from one another. Considering the size of the coffee capsules, turning the tiny capsules into coffee cups is a clever way to suggest the kind of power that's packed into each one of the "intense" flavors.
Powerful Coffee Capsule Packaging
More Stats +/-
Easygoing Coffee Houses
Overlapping Wood Grain Furniture
Type-Centric Coffee Branding
Travel Coffee Packaging
Pop Culture Coffee Cups
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.