Eroski Coffee Capsules Are Packaged as Small but Intense Java

 - Jun 23, 2014
References: supperstudio & packagingoftheworld
Packaging for Eroski coffee capsules was recently given a makeover, making it incredibly easy to identify what the capsules are for, as well as distinguish between the three kinds of coffee available. The new packaging for the capsules was created by the Spain-based agency Supperstudio, which involved presenting the tiny capsules as miniature coffee cups, by adding an illustrated curly white mug handle to the images of the capsules on the boxes.

On top of this, a simple color-coded system makes it easy to tell the Intense, Very Intense and Decaf coffee varieties apart from one another. Considering the size of the coffee capsules, turning the tiny capsules into coffee cups is a clever way to suggest the kind of power that's packed into each one of the "intense" flavors.