Pet culture expands to include apps catered specifically to cats and dogs
Implications - Pet culture is obsessive, and while some owners take to creating faux accounts for their furry companions, brands are taking the direct approach with apps specifically for them. This expansion of pet culture signifies the acceptance by owners of companions as members of their lives that require the same luxuries as themselves.
Trend Themes
1. Pet-focused Apps - Pet culture continues to expand into the tech industry, marked with the creation of apps specifically for pet owners.
2. On-demand Pet Healthcare - Apps that integrate immediate veterinary healthcare are arising as pet owners become more in tune with their health.
3. Pet Photography Apps - The continued mass appeal of photography is channeled into pet-specific apps that help pet owners snap the perfect shot.
Industry Implications
1. Pet Healthcare - The integration of on-demand healthcare with pet ownership presents opportunities for companies to provide immediate veterinary services.
2. Pet Photography - Pet photography has the potential to become a lucrative business with the rise of pet culture in the tech industry.
3. Pet Adoption - Pet adoption services, such as those provided through 'BarkBuddy,' have created alternative methods for finding and acquiring new pets.
