Trend cluster
Category

Automated
Fitness

The integration of tech into handheld athletic gear makes exercise accessible.

Smart Ergonomic InsolesApp-Connected Gym EquipmentSynced Skipping RopesActive Gaming WristbandsHi-Tech Yoga Mats

Trend

What is the Automated Fitness trend?

Automated Fitness: Minimizing effort, modern fitness products offer workout routines through digitally high-tech, handheld tools. Simply requiring the click of a button or a Wi-Fi hookup, these devices offer exercise routines with compact but advanced products.

Trend themes

Themes within the Automated Fitness trend

Three behaviours holding the trend together
01

Smart Fitness Accessories

The integration of technology in handheld fitness gear makes exercise more accessible and efficient.

02

Connected Fitness Equipment

The use of sensors and app connectivity in gym equipment provides consumers with personalized workout experiences.

03

Gamification of Exercise

The development of fitness products that incorporate game-like features motivates individuals, especially children, to exercise more and stay active.

Industry implications

What the Automated Fitness trend means for industry

Where the trend changes the playbook
For

Fitness and Wellness

Fitness and wellness professionals can incorporate technology in their product or service offerings to enhance customers' experiences and achieve better results.

For

Sports Technology

The integration of sensors in sports gear provides athletes with valuable data that can help improve their performance and prevent injuries.

For

Toy and Gaming

Companies can create interactive and educational toys/games that promote physical activity and healthy habits in children.

Trend signals

Trend signals for Automated Fitness

Trend score 4.5 out of 10, from popularity 73%, activity 55%, freshness 8%.

Popularity73%
Activity55%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific