Category
Tech
Delegated Interfaces
Trend cluster
Category
Surveillance
Avoidance
As surveillance becomes commonplace, consumers turn to blocking technology.
3.3
Trend score
Trend
What is the Surveillance Avoidance trend?
Surveillance Avoidance: Biometrics and drone technology are ushering in a new wave of convenience and security, but as they become commonplace, consumers are turning to blocking technology to maintain privacy. This backlash against surveillance identifies a consumer preference to maintain privacy and morals even at the expense of convenience.
Trend themes
Themes within the Surveillance Avoidance trend
Three behaviours holding the trend together01
Privacy Protection
As surveillance becomes more commonplace, blocking technology and other privacy-focused products are gaining in popularity among consumers.
02
Security Innovation
Innovative products and technology, such as electromagnetic-protected phone covers and anti-drone warning systems, are emerging to help protect against breaches and privacy violations.
03
Digital Detoxification
As consumers become more concerned with their privacy and the impact of technology on their lives, products and services designed to promote digital detoxification, such as wireless signal blocking cafes, are becoming more popular.
Industry implications
What the Surveillance Avoidance trend means for industry
Where the trend changes the playbookFor
Security Industry
Companies in the security industry can capitalize on the growing demand for privacy protection and develop innovative products and services to meet these needs.
For
Mobile Phone Industry
The mobile phone industry can focus on developing more secure devices and accessories, such as privacy-preserving phone cases, to attract security-conscious consumers.
For
Hospitality Industry
The hospitality industry can incorporate the digital detox trend into their offerings by creating spaces, such as wireless signal blocking cafes, where customers can disconnect and relax without being bombarded by technology.
Trend signals
Trend signals for Surveillance Avoidance
Trend score 3.3 out of 10, from popularity 51%, activity 39%, freshness 8%.
Popularity51%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Surveillance Avoidance trend
6 featured examples from Feb 19, 2014 to May 22, 2015CategoryTech
Electromagnetic-Protected Phone Covers
The RF Shielding Cover Will Keep Your Smartphone Safe
The market for mobile device accessories presents potential for innovation in electromagnetic shielding solutions, identity theft prevention, and multifunctional phone covers.
CategoryTech
Anti-Drone Warning Systems
The Personal Drone Detection System Takes Extra Measures Against Tech
The security industry stands to benefit from the development of anti-drone technology and detection systems.
CategoryTech
Wireless Signal Blocking Cafes
The Faraday Cafe is an Unconnected Space Outside of the Media
Hotels, cafes, and restaurants can create additional revenue streams by providing device-free zones and experiences.
CategoryTech
Privacy-Preserving Phone Cases
The QS1 Phone Case Protects Sensitive Information
There is an opportunity for technology companies to develop more advanced privacy-preserving phone cases using encryption processors and physical privacy features.
CategoryTech
Smart WiFi-Defending Systems
The Pylon WiFi System Shortcuts All the Stress of Handing Out WiFi
The smart home technology industry can explore opportunities to integrate smart WiFi systems like the Pylon to simplify and secure WiFi connections for homeowners.
CategoryTech
Alias Creation Apps
The 'Shuffle' Privacy App Helps You Conceal Your Personal Contact Information
The technology industry can capitalize on the trend of privacy apps by developing innovative tools and platforms for enhanced online security.
