Category
Lifestyle
Serial Snacking
Trend cluster
Category
Carbonated
Confections
A need to maintain relevancy has soda drinks taking on more edible forms.
1.9
Trend score
Trend
What is the Carbonated Confections trend?
Carbonated Confections: As new beverages emerge on the market, classic brands are often overshadowed by the allure of experimental flavoring. Seeking to enhance traditional indulgences, brands and consumers are transforming classics like sodas into hybrid desserts and snack foods. Thus, offering the familiarity of classic flavors through new and unexpected forms.
Trend themes
Themes within the Carbonated Confections trend
Three behaviours holding the trend together01
Soda-infused treats
The use of soda in desserts and snacks presents opportunities to explore unusual flavor combinations.
02
Creative flavor pairings
Experimenting with unexpected flavor pairings, such as soda and chicken, can lead to innovative food creations.
03
Hybrid desserts and snacks
Brands and consumers are transforming classic drinks like soda into hybrid desserts and snack foods, offering the familiarity of classic flavors through new and unexpected forms.
Industry implications
What the Carbonated Confections trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can explore the use of soda in new and innovative ways for sweet and savory dishes.
For
Marketing and Advertising
Marketing and advertising professionals can use unique flavor combinations, such as soda in chicken or cupcakes, to create memorable and buzzworthy campaigns.
For
Hospitality and Tourism
Hotels, restaurants and amusement parks can offer unique and unexpected soda-infused dishes to attract and delight customers.
Trend signals
Trend signals for Carbonated Confections
Trend score 1.9 out of 10, from popularity 33%, activity 17%, freshness 8%.
Popularity33%
Activity17%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Carbonated Confections trend
8 featured examples from Dec 15, 2012 to Dec 9, 2015CategoryLifestyle
Soda-Covered Chicken Wings
The 'Zesty Citrus' Wings from Buffalo Wild Wings are Coated in Soda
Creating new and innovative menu offerings that stand out in a crowded industry.
CategoryLifestyle
Cream Soda Cookies
These Root Beer Float Oreo Cookies are Experimentally Inventive
Potential for food companies to develop new and exciting cookie flavors.
CategoryLifestyle
Cola Chicken Crisps
Pepsi Lays Chips Introduces Soda-Marinated Poultry Snacks Exclusively in China
Innovative companies in the food and beverage industry can capitalize on adventurous flavors and unexpected food combinations.
CategoryLifestyle
Sweet Soda-Infused Cupcakes
These Tasty Coca-Cola Cupcakes Combine Chocolate and Soda
Opportunity for soft drink companies to collaborate with bakeries and confectionery businesses to create soda-infused desserts.
CategoryLifestyle
Fizzy Citrus Popsicles
These DIY Blood Orange Ice Pops are Filled with Explosive Flavor
Room for collaboration between alcohol and frozen treat manufacturers to create buzz-worthy alcoholic popsicles.
CategoryLifestyle
Savory Soda Cupcakes
YouTuber Rosanna Pansino Tests Out the Mountain Dew Doritos Chip Cupcakes
Opportunity for food and beverage companies to create and market unconventional flavor combinations to cater to adventurous consumers.
CategoryLifestyle
Carbonated Float Popsicles
These Root Beer Float Popsicles Combine Rich Ice Cream with Soda
The food and beverage industry can capitalize on the trend of carbonated and hybrid desserts by introducing and marketing new products that cater to the preferences and tastes of…
CategoryPop Culture
Soda-Infused Hot Dogs
Disneyland Tokyo's Theme Park Food Includes Coke-Flavored Hot Dogs
The food and beverage industry can capitalize on the trend of exotic flavor combinations and comfort food mash-ups to create new and exciting products for consumers.
