Category
Lifestyle
Serial Snacking
Trend cluster
Category
Cartable
Branding
Alcohol packaging gets a portable redesign for the convenience-loving consumer.
3.8
Trend score
Trend
What is the Cartable Branding trend?
Cartable Branding: While alcohol consumption was previously centered around the ritual of mixing drinks, the modern branding of alcohol is changing the consumer experience to be centered on convenience and portability. The reformatting of alcohol with ready-to-go branding denotes preference for method over means for consumers who will sacrifice experience for time savings.
Trend themes
Themes within the Cartable Branding trend
Three behaviours holding the trend together01
Ready-to-drink Alcohol
Alcohol packaging is changing to focus on convenience and portability, resulting in pre-mixed and pre-packaged drinks.
02
Low-Calorie Options
Consumers are prioritizing low-calorie options in their alcoholic beverages.
03
Integrated Drinking Glasses
Alcohol companies are creating packaging with built-in drinking glasses or cups.
Industry implications
What the Cartable Branding trend means for industry
Where the trend changes the playbookFor
Beverage
The beverage industry must innovate to keep up with the demand for convenience in alcohol packaging and beverages.
For
Packaging
Packaging companies can explore design and materials that support the new trend of ready-to-drink alcohol.
For
Health and Wellness
The alcohol industry can benefit from collaborating with the health and wellness industry to create low-calorie options and promote moderation.
Trend signals
Trend signals for Cartable Branding
Trend score 3.8 out of 10, from popularity 63%, activity 44%, freshness 8%.
Popularity63%
Activity44%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Cartable Branding trend
4 featured examples from Jul 24 to Jul 25, 2014CategoryLifestyle
Pre-Mixed Vodka Spritzers
Nola Vodka Spritzers Come Bottled and Canned for Instant Enjoyment
Opportunity for established alcohol companies to create pre-mixed spritzers and other innovative ready-to-serve drinks.
CategoryLifestyle
Ready-to-Drink Bagged Cocktails
Kold Cocktails is Both Casual and Classy
Chance for alcohol companies to innovate and differentiate their products by offering ready-to-drink bagged cocktails with unique flavors and packaging.
CategoryLifestyle
Prepackaged Flavored Shots
The LIQS Cocktail Shots are Designed to be Consumed On-the-Go
The ready-to-drink cocktail trend presents an opportunity for the beverage industry to capture the growing demand for convenient and innovative alcoholic beverages.
CategoryLifestyle
Cup-Integrated Martini Bottles
Be Tini's Ready-to-Drink Alcohol Bottle Cap Doubles as a Glass
The alcoholic beverage industry can explore the incorporation of integrated drinking glasses into their packaging to offer convenience and novelty.
