Alcohol packaging gets a portable redesign for the convenience-loving consumer
Implications - While alcohol consumption was previously centered around the ritual of mixing drinks, the modern branding of alcohol is changing the consumer experience to be centered on convenience and portability. The reformatting of alcohol with ready-to-go branding denotes preference for method over means for consumers who will sacrifice experience for time savings.
Trend Themes
-
Ready-to-drink Alcohol — Alcohol packaging is changing to focus on convenience and portability, resulting in pre-mixed and pre-packaged drinks.
-
Low-calorie Options — Consumers are prioritizing low-calorie options in their alcoholic beverages.
-
Integrated Drinking Glasses — Alcohol companies are creating packaging with built-in drinking glasses or cups.
Industry Implications
-
Beverage — The beverage industry must innovate to keep up with the demand for convenience in alcohol packaging and beverages.
-
Packaging — Packaging companies can explore design and materials that support the new trend of ready-to-drink alcohol.
-
Health and Wellness — The alcohol industry can benefit from collaborating with the health and wellness industry to create low-calorie options and promote moderation.
