Category
Lifestyle
Assisted Choices
Trend cluster
Category
Drug
Detection
Preventative measures enter social settings to help expose unwanted tampering.
3.7
Trend score
Trend
What is the Drug Detection trend?
Drug Detection: Moving away from typical health detection, consumers are looking for ways to deter drug use. Allowing individuals to examine whether drinks have been tampered with or if drugs are present, these devices reflect a rise in more public and communal health concerns, as well as a rise in self detection.
Trend themes
Themes within the Drug Detection trend
Three behaviours holding the trend together01
Rise of Public and Communal Health Concerns
The increase in public and communal health concerns has paved the way for inventions like drug-detecting straws, glasses, cups and stirrers, and drink-analyzing devices that help detect and deter drug use.
02
Technology-Enabled Security
Technology is enabling security measures like drink-analyzing devices, drug-detection straws and glasses, and other devices that seek to make social settings safer and prevent drug use.
03
Self-Detection Society
The rise in self-detection indicates that individuals are looking for ways to detect and prevent harmful situations, which has encouraged the creation of inventions such as drug-detection devices.
Industry implications
What the Drug Detection trend means for industry
Where the trend changes the playbookFor
Healthcare industry
Healthcare professionals may look into more public solutions for communal health concerns, such as public drug-detection devices in bars, restaurants, and other public spaces.
For
Technology industry
The technology industry can focus on creating innovative devices that deter drug use and detect tampering, such as drink-analyzing devices and anti-drug glassware.
For
Hospitality industry
The hospitality industry can use such innovative inventions, which promote safety and security, to showcase their venues as secure and safe spaces for guests.
Trend signals
Trend signals for Drug Detection
Trend score 3.7 out of 10, from popularity 57%, activity 48%, freshness 8%.
Popularity57%
Activity48%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Drug Detection trend
4 featured examples from Sep 5, 2012 to Jul 22, 2014CategoryLifestyle
Drug-Detecting Drinking Straws
The Anti-Date Rape Straw Helps to Prevent Sexual Assualts
Opportunity for establishments to enhance safety measures and provide customers with anti-date rape products.
CategoryLifestyle
Drink-Analyzing Devices
The Personal Drink ID Ensures Cocktails are Safe to Drink
The personal safety industry can take advantage of the disruptive innovation opportunity offered by drink-analyzing devices to provide enhanced safety solutions.
CategoryArt & Design
Drug-Detecting Cocktail Cups
Smart Cups Helps Ensure Everyone's Drinks are Safe at Parties
Opportunity for the party supply industry to incorporate safety features, such as drug-detecting cups, into their products to enhance consumer trust and promote safety.
CategoryLifestyle
Roofie-Detecting Glassware (UPDATE)
The DrinkSavvy Collection Could Help Prevent Date Rape
Developing new types of drinkware that incorporate cutting-edge technology for improved drink safety and consumer awareness.
