The Valerio Loi ‘Human Feelings as Drugs’ Series Evoke
Romina S. Cortellucci — June 19, 2012 — Art & Design
References: facebook & english.mashkulture.net
One of the greatest feelings in the world is to be in love, or to feel true hope -- the Valerio Loi ‘Human Feelings as Drugs’ series bottles those emotions. The Italian London-based photography student Valerio Loi imagines the new possibilities of modern medicine.
Each bottle encapsulates these human states: Love, Empathy, Peace, Hope and Joy. The colorful vials provide a description of the consequences of taking each medicine. For example, Peace gives the user, “a state of mental and spiritual serenity and calmness.”
Though these drugs are not a viable or real product, the viewer can definitely take an important message from them: a daily dose of these human feelings could help improve the world in order to make it a better place.
Each bottle encapsulates these human states: Love, Empathy, Peace, Hope and Joy. The colorful vials provide a description of the consequences of taking each medicine. For example, Peace gives the user, “a state of mental and spiritual serenity and calmness.”
Though these drugs are not a viable or real product, the viewer can definitely take an important message from them: a daily dose of these human feelings could help improve the world in order to make it a better place.
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