Most of the time when car companies caution drivers, the warnings involve reference to alcohol; but the Fiat 'Don't Makeup and Drive' ad campaign takes a different route. Focusing on women in specific, or at least those who wear makeup, it brings attention to the fact that any distraction can be lethal when driving a car.
The Fiat 'Don't Makeup and Drive' ad campaign was conceived and executed by Leo Burnett Tailor Made, an ad agency based in Sao Paulo, Brazil. The exploding cosmetics, which look like vibrant fireworks, were captured by photographer Alê Catan and created by graphic designers Zezinho Lima and Ricardo Sotelo. Beautifully eye-opening, it shows people that everyday actions that are unnecessarily distracting can have devastating consequences.