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Canned Cocktail

A desire for convenience has alcoholic brands turning to more accessible packaging

Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
273,656 Total Clicks
Date Range:
Mar 13 — Jul 14
Trending:
Mild
Consumer Insight Topics:

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