Category
Lifestyle
Serial Snacking
Trend cluster
Category
Canned
Cocktail
A desire for convenience has alcoholic brands turning to more accessible packaging.
2.8
Trend score
Trend
What is the Canned Cocktail trend?
Canned Cocktail: Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption.
Trend themes
Themes within the Canned Cocktail trend
Three behaviours holding the trend together01
Convenience Packaging
Alcoholic brands are turning towards more accessible packaging designs that combine mature indulgences with low-key aesthetics.
02
Flavored Pre-Mixed Cocktails
Brands are releasing a variety of canned pre-mixed cocktails with fruity infusions, offering a sophisticated drink for summer in an entirely different category of alcohol.
03
Color-Coded Packaging
Canned alcoholic beverages are utilizing color-coded packaging to differentiate various flavors and make it easy for consumers to identify the product they want.
Industry implications
What the Canned Cocktail trend means for industry
Where the trend changes the playbookFor
Food and Beverage Packaging
The food and beverage packaging industry can innovate in developing more convenient and easily accessible packaging for alcoholic brands
For
Alcoholic Beverage
The alcoholic beverage industry can innovate in creating more pre-mixed cocktails with fruity infusions and exploring new packaging designs like color-coding to appeal to younger, budget-conscious consumers.
For
Graphic Design
The graphic design industry can innovate in creating packaging designs that appeal to consumers looking for accessible, low-key aesthetics and also for products that are bold and modern, utilizing color-coding and high-speed inspired designs.
Trend signals
Trend signals for Canned Cocktail
Trend score 2.8 out of 10, from popularity 49%, activity 27%, freshness 8%.
Popularity49%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Canned Cocktail trend
4 featured examples from Mar 6, 2013 to Jul 25, 2014CategoryLifestyle
Matte Black Beverage Cans
The Smirnoff Black Cans Are Minimal, Elegant and Easy to Identify
Creating simple and bold packaging designs for alcoholic beverages using basic colors to differentiate different flavors.
CategoryLifestyle
Canned Gin Cocktails
GT's Gin and Tonic Cocktails Feature Fruity Infusions
There is a disruptive innovation opportunity for the beverage industry to develop and market more convenient and flavorful canned cocktail products.
CategoryLifestyle
Canned Fruity Cocktails
Japan's Strong Zero Pre-Mixed Cocktails Come in Cans
The beverage industry can capitalize on the trend towards canned pre-mixed cocktails by developing new flavors and packaging formats.
CategoryLifestyle
Canned Japanese Spirits
Small Sake Simplifies the Traditional Alcoholic Beverage for Modern Times
The alcoholic beverage industry is shifting towards offering convenient and portable options without losing quality in the process.
