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Sophisticated Mundane

Consumers who can't afford luxury opt for luxe-branded regular products

Implications - Previously, the divide between the opulent and the frugal was much larger than now, with luxury companies offering bits of prestige in the form of more low-brow, day-to-day products. Consumers who can't buy off-runway clothing, yet still want to brag about their designer products flock to these mundane, yet prestigious products as a compromise.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
267,446 Total Clicks
Date Range:
Jul 14 — Sep 14
Trending:
Hot
Consumer Insight Topics:

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