Consumers who can't afford luxury opt for luxe-branded regular products
Implications - Previously, the divide between the opulent and the frugal was much larger than now, with luxury companies offering bits of prestige in the form of more low-brow, day-to-day products. Consumers who can't buy off-runway clothing, yet still want to brag about their designer products flock to these mundane, yet prestigious products as a compromise.
Trend Themes
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Luxe-branded Everyday Products — Luxury brands are creating mundane products with their signature branding.
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High-end Design Collaborations — Fashion designers are collaborating with brands outside of their industry, bringing high-end design to everyday products.
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Luxurious Personal Care Products — Luxury brands are extending their product lines to include high-end personal care items.
Industry Implications
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Luxury Fashion — Fashion brands are creating everyday products with their signature look and collaborations with non-fashion brands.
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Personal Care — Luxury brands are extending their high-end product lines to personal care items.
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Design and Furniture — Designers are collaborating with companies outside their industry, bringing high-end design to everyday products.
