Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sophisticated
Mundane
Consumers who can't afford luxury opt for luxe-branded regular products.
5.9
Trend score
Trend
What is the Sophisticated Mundane trend?
Sophisticated Mundane: Previously, the divide between the opulent and the frugal was much larger than now, with luxury companies offering bits of prestige in the form of more low-brow, day-to-day products. Consumers who can't buy off-runway clothing, yet still want to brag about their designer products flock to these mundane, yet prestigious products as a compromise.
Trend themes
Themes within the Sophisticated Mundane trend
Three behaviours holding the trend together01
Luxe-branded everyday products
Luxury brands are creating mundane products with their signature branding.
02
High-end design collaborations
Fashion designers are collaborating with brands outside of their industry, bringing high-end design to everyday products.
03
Luxurious personal care products
Luxury brands are extending their product lines to include high-end personal care items.
Industry implications
What the Sophisticated Mundane trend means for industry
Where the trend changes the playbookFor
Luxury fashion
Fashion brands are creating everyday products with their signature look and collaborations with non-fashion brands.
For
Personal care
Luxury brands are extending their high-end product lines to personal care items.
For
Design and furniture
Designers are collaborating with companies outside their industry, bringing high-end design to everyday products.
Trend signals
Trend signals for Sophisticated Mundane
Trend score 5.9 out of 10, from popularity 90%, activity 78%, freshness 8%.
Popularity90%
Activity78%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Sophisticated Mundane trend
4 featured examples from Jul 16 to Sep 15, 2014CategoryLifestyle
Designer Shot Glasses
The Stacking Alexander Wang Shot Glasses Come with a Neat Storage Case
Kitchenware brands can explore the opportunity to innovate with luxury and stackable drinkware designs like the Alexander Wang shot glasses.
CategoryFashion
Fashionable Tech Jewelry
Tory Burch Teams Up With FitBit to Create Wearable Fitness Bracelets
Fashion companies that collaborate with fitness and tech brands can create new revenue streams and tap into new markets.
CategoryMarketing
Luxurious French Mouthwash
Buly's Eau De La Belle Haleine is a Decadent $41 Mouthwash
Disruptive innovation opportunity: Introduce premium oral care products that provide a luxurious and elevated experience for consumers.
CategoryLuxury
Luxurious Fashion House Pens
Hermes and Marc Newson Collaborate to Make the 'Nautilus'
Offering exceptional products for a high-end clientele with extended brand lines beyond traditional products.
