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Sophisticated Mundane

Consumers who can't afford luxury opt for luxe-branded regular products

Implications - Previously, the divide between the opulent and the frugal was much larger than now, with luxury companies offering bits of prestige in the form of more low-brow, day-to-day products. Consumers who can't buy off-runway clothing, yet still want to brag about their designer products flock to these mundane, yet prestigious products as a compromise.
SCORE 6.1
Popularity
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233,286 Total Clicks
Jul 14 - Sep 14
Hot
FashionLifestyleFoodLuxury
Featured Examples
Designer Shot Glasses - The Stacking Alexander Wang Shot Glasses Come with a Neat Storage Case
SCORE 6.4
Warm 4,334 Clicks Pub: Jul 17, 14
Designer Shot Glasses
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Things can get a little messy when shots of alcohol are involved, but the Alexander Wang shot glasses are absolutely pristine. The luxury shot glass set is made with 100% stainless steel that’... [More]
Fashionable Tech Jewelry - Tory Burch Teams Up With FitBit to Create Wearable Fitness Bracelets
SCORE 5.3
Warm 19,638 Clicks Pub: Sep 15, 14
Fashionable Tech Jewelry
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Luxurious French Mouthwash - Buly's Eau De La Belle Haleine is a Decadent $41 Mouthwash
SCORE 6.4
Warm 4,854 Clicks Pub: Jul 15, 14
Luxurious French Mouthwash
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Mouthwash is generally one of those personal care products that you continually buy, but it’s typically not one that you lust after the same way as something like a decadent hand cream or a... [More]
Luxurious Fashion House Pens - Hermes and Marc Newson Collaborate to Make the 'Nautilus'
SCORE 6
Warm 4,135 Clicks Pub: Aug 16, 14
Luxurious Fashion House Pens
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The Nautilus is a new pen designed by Marc Newson for the fashion power house Hermes, best known for their luxurious scarves for women. While pens are a slightly different product from what the... [More]
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