SAMPLE CONSUMER INSIGHTS - Subscribe to access 6,960 more

Sophisticated Mundane

Consumers who can't afford luxury opt for luxe-branded regular products

Implications - Previously, the divide between the opulent and the frugal was much larger than now, with luxury companies offering bits of prestige in the form of more low-brow, day-to-day products. Consumers who can't buy off-runway clothing, yet still want to brag about their designer products flock to these mundane, yet prestigious products as a compromise.
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
234,079 Total Clicks
Jul 14 - Sep 14
Hot
FashionLifestyleFoodLuxury
Featured Examples
Designer Shot Glasses - The Stacking Alexander Wang Shot Glasses Come with a Neat Storage Case
SCORE 6.4
Warm 4,341 Clicks Pub: Jul 17, 14
Designer Shot Glasses
The Stacking Alexander Wang Shot Glasses Come with a Neat Storage Case
Things can get a little messy when shots of alcohol are involved, but the Alexander Wang shot glasses are absolutely pristine. The luxury shot glass set is made with 100% stainless steel that’... [More]
Fashionable Tech Jewelry - Tory Burch Teams Up With FitBit to Create Wearable Fitness Bracelets
SCORE 5.3
Warm 19,802 Clicks Pub: Sep 15, 14
Fashionable Tech Jewelry
Tory Burch Teams Up With FitBit to Create Wearable Fitness Bracelets
High-fashion designer Tory Burch recently teamed up with wearable tech brand FitBit to create a line of chic jewelry pieces that can track an individual’s fitness. These stylishly wearable... [More]
Luxurious French Mouthwash - Buly's Eau De La Belle Haleine is a Decadent $41 Mouthwash
SCORE 6.4
Warm 4,877 Clicks Pub: Jul 15, 14
Luxurious French Mouthwash
Buly's Eau De La Belle Haleine is a Decadent $41 Mouthwash
Mouthwash is generally one of those personal care products that you continually buy, but it’s typically not one that you lust after the same way as something like a decadent hand cream or a... [More]
Luxurious Fashion House Pens - Hermes and Marc Newson Collaborate to Make the 'Nautilus'
SCORE 6
Warm 4,138 Clicks Pub: Aug 16, 14
Luxurious Fashion House Pens
Hermes and Marc Newson Collaborate to Make the 'Nautilus'
The Nautilus is a new pen designed by Marc Newson for the fashion power house Hermes, best known for their luxurious scarves for women. While pens are a slightly different product from what the... [More]
Related Trend Reports & Custom Market Research
Quantcast