Fitness is given a fun-focused overhaul for the busy consumer
Implications - Consumers are concerned about their health more than ever, which has prompted a number of innovations that focus on delivering a fun experience to get in shape. Using video games and social interaction as a means to entertain, the solutions target younger generations that are accustom to digital means of entertainment.
Trend Themes
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Entertaining Fitness Solutions — Focusing on delivering a fun experience to get in shape by using video games and social interaction.
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Advanced Workout Gear — Using technology and futuristic materials to enhance the user's exercise experience.
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Innovative Fitness Playgrounds — Creating an opportunity for children to exercise through innovative play structures and games
Industry Implications
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Fitness Technology — Developing advanced gear that integrates technology into exercise equipment
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Fitness Franchises — Offering unique fitness experiences, like a party atmosphere in a club
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Playground Equipment — Designing and manufacturing innovative and dynamic exercise playgrounds for children
