Category
Tech
Delegated Interfaces
Trend cluster
Category
Entertaining
Exercise
Fitness is given a fun-focused overhaul for the busy consumer.
2.8
Trend score
Trend
What is the Entertaining Exercise trend?
Entertaining Exercise: Consumers are concerned about their health more than ever, which has prompted a number of innovations that focus on delivering a fun experience to get in shape. Using video games and social interaction as a means to entertain, the solutions target younger generations that are accustom to digital means of entertainment.
Trend themes
Themes within the Entertaining Exercise trend
Three behaviours holding the trend together01
Entertaining Fitness Solutions
Focusing on delivering a fun experience to get in shape by using video games and social interaction.
02
Advanced Workout Gear
Using technology and futuristic materials to enhance the user's exercise experience.
03
Innovative Fitness Playgrounds
Creating an opportunity for children to exercise through innovative play structures and games
Industry implications
What the Entertaining Exercise trend means for industry
Where the trend changes the playbookFor
Fitness technology
Developing advanced gear that integrates technology into exercise equipment
For
Fitness franchises
Offering unique fitness experiences, like a party atmosphere in a club
For
Playground equipment
Designing and manufacturing innovative and dynamic exercise playgrounds for children
Trend signals
Trend signals for Entertaining Exercise
Trend score 2.8 out of 10, from popularity 37%, activity 38%, freshness 8%.
Popularity37%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Entertaining Exercise trend
5 featured examples from Oct 24, 2013 to Jul 17, 2014CategoryArt & Design
Fitness-Encouraging Playgrounds
Attivo by John Ditchburn Helps Children Become More Active
The playground equipment manufacturing industry has the opportunity to capitalize on the trend of fitness-encouraging playgrounds by developing innovative and customizable product…
CategoryTech
Full-Body Virtual Gaming (UPDATE)
The CES 2014 Virtuix Omni Debut Displays a Sleeker Design
The gaming industry can explore the use of virtual reality technology in order to create more immersive gaming experiences for consumers.
CategoryLifestyle
Club-Recreating Exercise Franchises
Clubbercise Classes are a Club Anthem-Playing Fitness Party
Fitness and wellness industry could explore new franchise models and workout concepts that prioritize enjoyment and entertainment.
CategoryLifestyle
Music-Pumping Workout Headbands
The AcousticSheep RunPhones Were Unveiled at CES 2014
Disruptive innovation opportunity for wearable technology companies to develop wireless music players integrated into headbands and sportswear.
CategoryLifestyle
Mobile Core Workouts
The Drift Balance Board Prepares You Well for Boarding Sports
Opportunity for companies to create unique fitness equipment that challenges the traditional workout routine and engages the consumer.
