Category
Lifestyle
Assisted Choices
Trend cluster
Category
Celeb
Embodiment
A desire to emulate media icons has users turning to crafty forms of imitation.
4.8
Trend score
Trend
What is the Celeb Embodiment trend?
Celeb Embodiment: Pop culture fandom is moving beyond buying branded merchandise toward imitation. Consumers are using smartphones, tattoos and even pieces of home decor to imitate popular figures (and their sense of status) in media. This allows consumers to detach from a more mundane reality.
Trend themes
Themes within the Celeb Embodiment trend
Three behaviours holding the trend together01
DIY Celeb Imitation
Consumers are taking inspiration from pop culture icons and using household items to creatively imitate them, allowing them to detach from their mundane reality and have fun with crafting.
02
Low Budget Cosplay
People are intentionally creating hilariously half-hearted cosplay costumes from ordinary household items, providing opportunities for cost-effective costume options for people who attend cosplay conventions or events.
03
Hair Portraiture
Artists are using hair as a canvas to create intricate portraits of famous celebrities, athletes, and monuments using hair blades and color for realistic detailing, providing unique opportunities for hairdressers and barbers.
Industry implications
What the Celeb Embodiment trend means for industry
Where the trend changes the playbookFor
Costume and Fashion Industry
Companies can offer more budget-friendly costume options for consumers, especially for those who attend cosplay events and conventions.
For
Photography Industry
Photographers can take inspiration from satirical celebrity selfies and replicate the concept with their clients to create creative and playful photography sessions.
For
Hairdressing and Barbershop Industry
Professionals in the hairdressing industry can offer unique hair portraits as a service, broadening their customer base to art enthusiasts and collectors.
Trend signals
Trend signals for Celeb Embodiment
Trend score 4.8 out of 10, from popularity 66%, activity 71%, freshness 8%.
Popularity66%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Celeb Embodiment trend
4 featured examples from Mar 14 to Sep 18, 2014CategoryPop Culture
Budget Cosplayer Costumes
Lowcostcosplay Makes Intentionally Cheap Cosplay from Household Items
Disruptive innovation opportunity for the cosplay industry to cater to budget-conscious individuals with affordable options.
CategoryPop Culture
Budget Celebrity Costumes
Instagram User Waverider Does the Best Low-Budget Celebrity Dress Up
Disruptive innovation opportunity in creating engaging and shareable content by imitating celebrities using low-budget costumes.
CategoryFashion
Shaved Portraiture Haircuts
These Shaved Head Portraits of Famous Faces are Incredibly Detailed
Opportunity to offer new services that showcase artistry and creativity in hair design
CategoryFashion
Satirical Celebrity Selfies
Dan Rubin Parodies Celebrity Culture with These Hilarious Selfies
Disruptive innovation opportunity: Develop new tools or techniques to enhance the creativity and humor in digital photography, catering to the growing demand for unique and engagi…
