A desire to emulate media icons has users turning to crafty forms of imitation
Implications - Pop culture fandom is moving beyond buying branded merchandise toward imitation. Consumers are using smartphones, tattoos and even pieces of home decor to imitate popular figures (and their sense of status) in media. This allows consumers to detach from a more mundane reality.
4 Featured, 34 Examples:
168,447 Total Clicks
Date Range:
Mar 14 — Sep 14
Trending:
Warm
Consumer Insight Topics:
