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Celeb Embodiment

A desire to emulate media icons has users turning to crafty forms of imitation

Implications - Pop culture fandom is moving beyond buying branded merchandise toward imitation. Consumers are using smartphones, tattoos and even pieces of home decor to imitate popular figures (and their sense of status) in media. This allows consumers to detach from a more mundane reality.
Trend Themes
1. DIY Celeb Imitation - Consumers are taking inspiration from pop culture icons and using household items to creatively imitate them, allowing them to detach from their mundane reality and have fun with crafting.
2. Low Budget Cosplay - People are intentionally creating hilariously half-hearted cosplay costumes from ordinary household items, providing opportunities for cost-effective costume options for people who attend cosplay conventions or events.
3. Hair Portraiture - Artists are using hair as a canvas to create intricate portraits of famous celebrities, athletes, and monuments using hair blades and color for realistic detailing, providing unique opportunities for hairdressers and barbers.
Industry Implications
1. Costume and Fashion Industry - Companies can offer more budget-friendly costume options for consumers, especially for those who attend cosplay events and conventions.
2. Photography Industry - Photographers can take inspiration from satirical celebrity selfies and replicate the concept with their clients to create creative and playful photography sessions.
3. Hairdressing and Barbershop Industry - Professionals in the hairdressing industry can offer unique hair portraits as a service, broadening their customer base to art enthusiasts and collectors.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
191,753 Total Clicks
Date Range:
Mar 14 — Sep 14
Trending:
Warm
Consumer Insight Topics:

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