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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,669 more

Celeb Embodiment

A desire to emulate media icons has users turning to crafty forms of imitation

Implications - Pop culture fandom is moving beyond buying branded merchandise toward imitation. Consumers are using smartphones, tattoos and even pieces of home decor to imitate popular figures (and their sense of status) in media. This allows consumers to detach from a more mundane reality.
4 Featured, 34 Examples:
160,285 Total Clicks
Date Range:
Mar 14 — Sep 14
Consumer Insight Topics:

Featured Examples

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