The Intermission Magazine Spring/Summer 2014 editorial featuring model Andreea Diaconu takes attention away from apparel and places it upon tresses. While akin photoshoots often focus on current styles and fabrics, the hair of Diaconu is the undeniable focus of this high end production.
The slicked back mane of Diaconu is found wrapped around her neck in each shot, much like a fall scarf. This unusual addition was furthered by a black and white finish, imbuing the set with dramatic elements.
Offbeat outfits are matched with Diaconu's eye-catching hairstyle in each shot. Ensembles inspired by the 1960s are paired with cut out sweaters, sun hats, denim jackets, a-line skirts and pale knee socks, making for a series of rather striking fashion statements.
Key Themes Behind This Trend
- Hair Wrap Fashion
- Opportunity for hair accessories and fashion brands to create innovative and stylish hair wrap products.
- Hair as Art
- Chance for hairstylists and artists to explore hair as a medium for creative expression and artistic installations.
- Alternative Fashion Focus
- Potential for unconventional fashion brands to shift the attention from apparel to other elements like hair and accessories.
Where This Applies
- Hair Accessories
- Disruptive innovation opportunities in creating unique and versatile hair wrap products.
- Hairstyling Services
- Opportunities for hairstylists to offer personalized and artistic hair wrap designs and installations.
- Fashion Design
- Shift in focus from garments to hair and accessories creates opportunities for alternative fashion brands to showcase their creativity.
