Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Olapic Uses Selfies to Explain Customer Purchasing Habits to Clients

 - Apr 29, 2014
References: olapic & racked
Visual commerce startup Olapic is using selfies to teach brands about customer purchasing habits. This enables retail brands to turn selfies into sales for companies on the cutting edge. By taking selfies customers share on social media and integrating them with a brand's platform, the New York based company is changing the landscape of e-commerce.

For example, a selfie someone takes of themselves in NastyGal clothing could appear on the clothing retailer's site as a 'how others wore it' feature. This also increases user generated content, as customers are encouraged to engage with the brand and participate by sending their photos. This is legal as selfie sharing is voluntary and brands make it clear to customers that their pictures will be used. Olapic also offers analytics services explaining customer purchasing habits for their clients.