Visual commerce startup Olapic is using selfies to teach brands about customer purchasing habits. This enables retail brands to turn selfies into sales for companies on the cutting edge. By taking selfies customers share on social media and integrating them with a brand's platform, the New York based company is changing the landscape of e-commerce.
For example, a selfie someone takes of themselves in NastyGal clothing could appear on the clothing retailer's site as a 'how others wore it' feature. This also increases user generated content, as customers are encouraged to engage with the brand and participate by sending their photos. This is legal as selfie sharing is voluntary and brands make it clear to customers that their pictures will be used. Olapic also offers analytics services explaining customer purchasing habits for their clients.