Blogger Dan Rubin cleverly plays with the millennial photography craze known as selfies in his latest photography series. Rubin creatively turns strangers on the street into Kim Kardashian, James Franco and many more using the traditional arm stretch selfie pose.
On his Tumblr blog, Rubin cleverly uploads photographs of strangers posing with a smartphone covering their face. Displayed on the smartphone screen is an image of a famous pop culture celebrity. As the strangers hold the smartphone in front of their face like they're about to take a selfie, a picture of a celebrity's face cleverly replaces the stranger's own visage. The result is a series of striking images that turns anonymous strangers into seemingly well-known faces. Rubin's images are a fun mix of playful photography with celebrity narcissism.