Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Crowdsourced
Decor
The online form of idea generating is extended to the interior design market.
3.6
Trend score
Trend
What is the Crowdsourced Decor trend?
Crowdsourced Decor: Brands are incorporating the opinions of consumers into product ideation and beyond today more than ever, which is reflected in the crowdsourcing of interior design aesthetics. As the demand for product customization intensifies, the crowdsourcing of design places inherent power in the consumer to create something tailored to their desires.
Trend themes
Themes within the Crowdsourced Decor trend
Three behaviours holding the trend together01
Crowdsourcing of Interior Design Aesthetics
Brands are incorporating the opinions of consumers into product ideation and beyond for interior design, as the demand for product customization intensifies.
02
Collaborative Design Competitions
Businesses are empowering individuals to create and vote on designs, from hotels in New York to kitchens in Italy.
03
Platforms for Crowdsourced Decor
Brands are turning to Pinterest and other social media platforms to crowdsource decor for apartments and hotels.
Industry implications
What the Crowdsourced Decor trend means for industry
Where the trend changes the playbookFor
Interior Design
As crowdsourcing becomes more popular in the interior design market, firms can use technology to bring consumers' ideas to life with innovative products and services.
For
Hospitality
Collaborative design initiatives like crowdsourced art and shared hotel spaces can leverage the creativity of guests and artists alike, creating unique guest experiences.
For
Digital Marketing
Crowdsourcing platforms on social media can garner an audience of socially engaged customers, driving engagement and interaction with the brand.
Trend signals
Trend signals for Crowdsourced Decor
Trend score 3.6 out of 10, from popularity 55%, activity 47%, freshness 8%.
Popularity55%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Crowdsourced Decor trend
4 featured examples from Jan 27 to May 2, 2014CategoryArt & Design
Crowdsourced Kitchen Designs
Valcucine Wants the Public to Help with its Latest Kitchen Design
Design studios can explore the disruptive innovation opportunities in incorporating crowdsourcing and sustainable materials into their kitchen design projects.
CategoryArt & Design
Crowdsourced Apartment Decor
Pinterest Home Decor Addicts Will Determine What Goes into APT CB2
The furniture and home decor industry can explore opportunities in creating collaborative experiences and incorporating user-generated content into their offerings.
CategoryWorld
Crowdsourced Design Competitions
You Can Contribute to a Collaborative Hotel Design in New York
In the hospitality industry, companies can leverage crowdsourcing and collaborative design to create unique, customer-centric hotel experiences.
CategoryWorld
Expressive Crowdsourced Hotel Art
The Iglulodge Ice Hotel Design is All About Being in Your Face
Hotels and lodges can differentiate their offerings and provide memorable experiences by incorporating bold and unconventional art pieces created by local artists.
