Trend cluster
Category

Terratecture

Building design takes a natural approach to satisfy need for biophilic connection.

Personified Wireframe SculpturesArtery Inspired ArchitectureArtery-Like AtriumsEarth-Resembling StructuresNature-Inspired Hospitals

Trend

What is the Terratecture trend?

Terratecture: As concrete and glass cities create a disconnection from nature for consumers, designers are filling the void by using a natural aesthetic. This signifies a consumer desire for a more comforting, natural design ethos that speaks to their natural tendencies rather than forcing them into a foreign encasement.

Trend themes

Themes within the Terratecture trend

Three behaviours holding the trend together
01

Biophilic Connection

Designers are filling the disconnection from nature by using natural aesthetics.

02

Humanizing Architecture

Architecture that mimics scientific diagrams on a human blood stream or an oversized human head.

03

Sustainability

Sustainable structures that produce less impact on the environment such as The Ricola Herb Center.

Industry implications

What the Terratecture trend means for industry

Where the trend changes the playbook
For

Architecture and Design

Architects and designers can take a humanistic, biophilic approach in architecture, incorporating natural aesthetics.

For

Healthcare

Incorporate biophilic design to positively impact patient outcomes and improve patient satisfaction levels.

For

Art and Culture

Create art sculptures that serve as a platform for messages to be heard, such as Het Orakel.

Trend signals

Trend signals for Terratecture

Trend score 2.4 out of 10, from popularity 16%, activity 47%, freshness 8%.

Popularity16%
Activity47%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America