The Foxhead Global Headquarters could easily be mistaken for S.H.I.E.L.D's (or another comic book organization) base of operations. Everything from the imposing black walls to the red artery-like entrance points in this direction. Of course, it is also well suited to its actual purpose, the main office of the motocross apparel company.
Conceived when the Foxhead Global Headquarters was set to relocated from Morgan Hill, in Northern California, to Irvine, California, it was designed by Culver City-based Clive Wilkinson Architects. They turned an existing warehouse into an airy space the reflected the inner workings of a 'city.' With everything from a 'main street' to 'neighborhoods,' the Foxhead Global Headquarters is quite the metropolis. The designers writes, "The resulting ‘city’ is a reflection of the company’s character: an open and creative workplace that fosters interaction between varied groups of specialists."
Key Themes Behind This Trend
- Atrium Metropolis
- The transformation of office designs into atrium metropolises is a disruptive innovation opportunity for architecture firms, offering more interactive and creative workplace designs.
- Warehouse Conversion
- The trend towards to converting warehouse spaces into open, airy and creative workspaces creates innovative opportunities for interior design firms in maximizing commercial spaces.
- Corporate Theme Parks
- The rise of corporate theme parks as office environments presents innovative opportunities for company branding as well as creating a more comfortable and interactive workspace
Where This Applies
- Architecture
- The atrium metropolis trend presents disruptive innovation opportunities for architecture firms in designing workspaces that reflect the company's character and improve collaboration within groups.
- Interior Design
- The warehouse conversion trend provides innovative opportunities for interior design firms to incorporate unique concepts in commercial space designs.
- Corporate Branding
- The creation of corporate theme parks as office environments offers innovative opportunities for companies to strengthen their brand and create a more appealing workplace.
