The team at multidisciplinary firm 22RE has transformed a vaulted factory from the 50s into a modern workspace for a music branding agency. It is nestled in the former industrial zone Ceremony of Roses which hosts galleries, tech startups, and media firms nearby.
The designers worked together with Never Far Studios on the design to bring contemporary themes as a focus. The founder and principal of 22RE, Dean Levin shares, "We wanted to create these intimate spaces for the sessions between the musicians and the partners. There’s the comfort of being in a home.” There are details that nod to the town's roots of manufacturing while also bringing attention to the warm feeling of a residential space.
Image Credit: Yoshihiro Makino
Key Themes Behind This Trend
- Industrial-residential Fusion
- The blending of industrial and residential design elements creates soothing yet productive environments.
- Adaptive Reuse Architecture
- Transforming old factories into modern offices exemplifies a sustainable approach to utilizing existing structures innovatively.
- Creative Collaborative Spaces
- Designing workspaces that facilitate intimate and collaborative sessions can enhance creativity and partnership.
Where This Applies
- Music Branding Agencies
- Agencies focusing on music branding now have the opportunity to operate from dynamic and creatively-stimulating environments.
- Interior Design Firms
- The trend of integrating industrial history with modern comforts presents new challenges and opportunities for design professionals.
- Commercial Real Estate
- Repurposing old industrial spaces into modern commercial properties offers a unique niche for real estate developers.
