Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sleep
Glorification
As consumer schedules become fuller, rest is idolized across several verticals.
3.7
Trend score
Trend
What is the Sleep Glorification trend?
Sleep Glorification: Between work and play, consumers have schedules far busier than in generations past, which has augmented them to idolize sleep and downtime. From photography to fashion and everywhere in between, rest is becoming coveted by consumers and speaks to a preference for simple necessities in hectic lifestyles.
Trend themes
Themes within the Sleep Glorification trend
Three behaviours holding the trend together01
Sleep as a luxury
With the rise of busier work and social schedules, sleep is becoming a coveted luxury.
02
Candid sleeping photography
Photography capturing people in deep sleep cycles is becoming increasingly popular as consumers focus on the importance of rest.
03
Mixing loungewear and fashion
Mixing loungewear and high fashion is becoming increasingly common as consumers prioritize comfort in their daily lives.
Industry implications
What the Sleep Glorification trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion professionals have an opportunity to create clothing that combines luxury and comfort for consumers with busy lifestyles.
For
Photography
Photography professionals can capitalize on the trend of candid sleep photography to capture intimate moments that resonate with consumers.
For
Home decor
Home decor professionals can create a market for luxury bedding and sleep accessories that provide both comfort and style.
Trend signals
Trend signals for Sleep Glorification
Trend score 3.7 out of 10, from popularity 40%, activity 63%, freshness 8%.
Popularity40%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Sleep Glorification trend
5 featured examples from Feb 19 to Jul 24, 2014CategoryArt & Design
Expecting Couple Photo Series
This Series of Pregnant Couple Photography is Sweet and Serene
The photography industry can leverage the trend of intimate pregnancy photography to offer specialized services and products catered to expecting couples, such as maternity photo…
CategoryTech
Deep Sleep Photography
Artist Francesco Sambo is Behind 'The Dreamers' Photography Series
Disruptive Innovation Opportunity: Integrate deep sleep photography as a new genre or style within the art and photography industry, offering a unique perspective on sleep and res…
CategoryNaughty
Lazy Lacey Boudoir Editorals
Madame Figaro Captures Monica Cima in the April 2014 Issue
The fashion industry can leverage the boudoir and lingerie trend to promote more intimate and sensual styles of clothing and accessories.
CategoryFashion
Slumbering Sunbather Photography
Tadao Cern Photographs Unaware Sunbathers for His Latest Series
Candid and ethical photography services and products for capturing natural moments and promoting body positivity.
CategoryFashion
Sleek Slumbering Editorials
The Stylist France Stretch the Linen Photoshoot Showcases Napping
Designers can capitalize on the trend of beachside fashion and create innovative and original clothing for the beach.
