Photographer Tadao Cern's latest series, 'Comfort Zone,' candidly captures unassuming sunbathers as they slumber on the beach. The objective of the series is to examine the contradictions between our impulse to hide our imperfections, and our willingness to let it all hang out on the beach.
Because Cern's subjects are unaware they're being photographed, they don't make any move to conceal or posture themselves. Instead, they rest easy, covering their faces and leaving pretty much everything else exposed.
While some may wonder about the ethics of photographing sleeping sunbathers, it's important to remember that the beach is as public as arena as a bustling sidewalk; we've simply just deemed it a permissible zone to flaunt our nudity -- imperfections and all.
What's Driving This Trend
- Candid Photography
- Opportunity for businesses to develop candid photography services and products that capture natural moments without posing.
- Body Positivity
- Opportunity for businesses to promote body positivity in advertising and social media to combat unrealistic beauty standards.
- Ethical Photography
- Opportunity for businesses to establish and promote ethical guidelines for photography and image usage in public spaces.
Who This Affects Most
- Photography
- Candid and ethical photography services and products for capturing natural moments and promoting body positivity.
- Advertising
- Using body positivity messaging in advertising and social media to appeal to consumers and combat unrealistic beauty standards.
- Tourism
- Establishing ethical guidelines for photography and image usage in tourist areas to protect privacy and cultural sensitivity.
