Sleek Slumbering Editorials

The Stylist France Stretch the Linen Photoshoot Showcases Napping

The Stylist France Stretch the Linen editorial comes as a part of the magazine's June 2014 issue. Model Kristina Petrosiute sprawled out amid sandy shores in each image captured by photographer Laura Sciacovelli who brought to light varying takes on classic beachside looks.

Stylist Belen Casadevall assembled an enticing mixture of masculine meets feminine summertime wear with leather suspenders, button up shirts, pinstripe shorts and flannel additions. At the same time, Casadevall also opted for ivory bikini tops, revealing bandeaus and thin straps.

On top of Casadevall's unusual pairings, the most striking aspect of Stretch the Linen is its display of a sleeping Petrosiute as the magazine chose to showcase her mid-nap. This displays an alternative, more relaxed side to fashion.

Beachside Fashion
Opportunity for designers to create unique and unconventional beachwear that combines masculine and feminine elements.
Alternative Editorial Themes
Chance for fashion magazines to feature unconventional themes, such as napping, to showcase a different side of fashion.
Relaxed Fashion
Possibility for fashion brands to explore and promote more relaxed and comfortable styles in their collections.

Where This Applies

Fashion Design
Designers can capitalize on the trend of beachside fashion and create innovative and original clothing for the beach.
Fashion Media
Fashion magazines can take advantage of alternative editorial themes to attract and engage readers with fresh and unexpected content.
Apparel Retail
Fashion brands can tap into the demand for relaxed fashion by offering comfortable and stylish clothing options for consumers.
SCORE
1.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 35%
Activity 12%
Freshness 8%

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