This hotkey keyboard will save time for people that work with different types of designing software. Being able to remember the quick shortcuts that can be used on your keyboard saves you time when you working on new designs.
With this keyboard being a completely digital keyboard, it will display all of the hotkeys directly onto the keyboard for the program that you are currently using. When you exit one program and open up another, the keyboard will change the hotkeys that are being displayed. This will eliminate the need for memorizing different hotkeys when working with multiple programs at one time.
When working with a Mac computer, many design programs have a specific color designated to its program. When you open up a new program, not only do the hotkeys change, but the display color of the keys changes to correspond with the program that you are using.