Category
Lifestyle
Assisted Choices
Trend cluster
Category
Customized
Cuisine
Food consumption gets a hyper-personalized overhaul.
4.9
Trend score
Trend
What is the Customized Cuisine trend?
Customized Cuisine: Catering to a consumer desire for customization, cuisine is becoming hyper-personalized to further satisfy consumers looking for a way to express themselves. This novel approach to cuisine adds another level of intrigue for consumers to satiate a need for both visual and palate stimulation.
Trend themes
Themes within the Customized Cuisine trend
Three behaviours holding the trend together01
Hyper-Personalization
Food industry is taking a more personalized approach to satisfy consumers’ need for visual and palate stimulation.
02
Social Media Integration
Brands are introducing social media for immediate, real-time results for customers and higher brand exposure.
03
Laser Engraving Technology
Custom engraved products using laser technology are becoming increasingly popular, allowing consumers the ability to personalize their belongings.
Industry implications
What the Customized Cuisine trend means for industry
Where the trend changes the playbookFor
Food and beverage
Creating a more personalized experience for consumers in food and beverage industry by integration of tech and personalization
For
Retail and e-commerce
Laser engraving and customizing products is disrupting the retail industry as consumers are looking to own unique, personalized items.
For
Social media marketing
Creating more personalized marketing campaigns by integrating social media technology.
Trend signals
Trend signals for Customized Cuisine
Trend score 4.9 out of 10, from popularity 76%, activity 63%, freshness 8%.
Popularity76%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Customized Cuisine trend
4 featured examples from Dec 8, 2013 to May 23, 2014CategoryArt & Design
Customized Culinary Rolling Pins
These Engraved Rolling Pins Bring an Individual Touch to Baking
Manufacturers and retailers of culinary tools and equipment can create customized products with the latest technology—such as laser engraving—to boost sales and meet customer dema…
CategoryLifestyle
Customized Electronic Coffee Cups
This E-Ink Coffee Cup Personalizes Your Coffee Drinking
The coffee industry can explore disruptive innovation by incorporating technology into coffee cups to create unique experiences for consumers.
CategoryLifestyle
Customizable Cookie Messages
Japan's Cookie Mail is a Delicious Way to Send Cookie Gifts
Disruptive innovation opportunity in the food gifting industry by offering customizable and personalized cookie messages for different occasions.
CategoryMarketing
Customized Cookie Lounges
The Oreo Trending Vending Lounge Serves up Food for Thought
Innovative vending machines with real-time customization and social media integration can disrupt the traditional food and beverage industry, creating more engaging and interactiv…
