Hyper-Gendered Retail

Working against relaxed norms, gender-specific retail is on the rise

Implications - While cultural norms regarding gender identity have become more relaxed, the rise of gender-specific shopping services is going against the increasingly neutral consumer mindset. This shift towards specificity in retail speaks to a demand for customized experiences, which can be applied to a wide variety of industries.
SCORE 5.9
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228,925 Total Clicks
Aug 13 - Jul 14
Warm
BusinessRetail
Featured Examples
Men-Only Shopping Services - Selfridges' Personal Shopping Service Caters Specifically to Men
SCORE 6.6
Warm 6,181 Clicks Pub: Jul 26, 14
Men-Only Shopping Services
Selfridges' Personal Shopping Service Caters Specifically to Men
Consumers looking into Selfridges’ newest personal shopping service will be parked in a decadent lounge, brought coffee, chauffeured home and aided in picking the best fashion, gifts,... [More]
In-Store Lingerie Dispensers - This Bra Vending Machine Allows Customers to Shop Without Salespeople
SCORE 5.8
Warm 7,423 Clicks Pub: Aug 17, 13
In-Store Lingerie Dispensers
This Bra Vending Machine Allows Customers to Shop Without Salespeople
A lingerie company in Japan called Wacoal has created a bra vending machine. This machine was made to make life easier for women who find bra shopping embarrassing. Instead of having to consult a... [More]
Celeb Lifestyle Brand Pop-Ups - The Goop Pop-Up Shop Brings Gwyneth Paltrow's Online Shop to L.A.
SCORE 5.6
Warm 2,984 Clicks Pub: May 10, 14
Celeb Lifestyle Brand Pop-Ups
The Goop Pop-Up Shop Brings Gwyneth Paltrow's Online Shop to L.A.
On May 5th, the carefully curated Goop Pop-Up Shop opened its doors in Los Angeles’ Brentwood Country Mart shopping center, offering a place for Gwyneth Paltrow fans to peruse items that are... [More]
Crowdsourced Style Sites - 'What Goes With This?' is an Online Site that Offers Free Fashion Advice
SCORE 5.4
Warm 1,268 Clicks Pub: Jun 4, 14
Crowdsourced Style Sites
'What Goes With This?' is an Online Site that Offers Free Fashion Advice
A new website called ‘What Goes With This?’ is helping women everywhere pick out the perfect outfits. Almost every woman has bought amazing fashion pieces, but then has no idea what to... [More]
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