Hyper-Gendered Retail

Working against relaxed norms, gender-specific retail is on the rise

Implications - While cultural norms regarding gender identity have become more relaxed, the rise of gender-specific shopping services is going against the increasingly neutral consumer mindset. This shift towards specificity in retail speaks to a demand for customized experiences, which can be applied to a wide variety of industries.
Trend Themes
1. Customized Retail Experience - The rise of gender-specific shopping services speaks to a demand for customized experiences
2. Crowdsourced Fashion - The use of crowd-sourcing to provide fashion advice and inspiration is becoming more popular
3. Exclusive Shopping Services - Businesses are offering exclusive shopping services to cater to specific groups, such as men-only services
Industry Implications
1. Retail Industry - Retailers can provide customized experiences to attract customers and create exclusivity
2. Fashion Industry - Crowdsourcing can be used to provide fashion advice and inspiration for consumers
3. Luxury Goods Industry - Exclusive shopping services can appeal to affluent customers looking for personalized experiences
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
287,177 Total Clicks
Date Range:
Aug 13 — Jul 14
Trending:
Warm
Consumer Insight Topics:

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