Category
Business
Assisted Conversion
Trend cluster
Category
Hyper-Gendered
Retail
Working against relaxed norms, gender-specific retail is on the rise.
5.7
Trend score
Trend
What is the Hyper-Gendered Retail trend?
Hyper-Gendered Retail: While cultural norms regarding gender identity have become more relaxed, the rise of gender-specific shopping services is going against the increasingly neutral consumer mindset. This shift towards specificity in retail speaks to a demand for customized experiences, which can be applied to a wide variety of industries.
Trend themes
Themes within the Hyper-Gendered Retail trend
Three behaviours holding the trend together01
Customized Retail Experience
The rise of gender-specific shopping services speaks to a demand for customized experiences
02
Crowdsourced Fashion
The use of crowd-sourcing to provide fashion advice and inspiration is becoming more popular
03
Exclusive Shopping Services
Businesses are offering exclusive shopping services to cater to specific groups, such as men-only services
Industry implications
What the Hyper-Gendered Retail trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers can provide customized experiences to attract customers and create exclusivity
For
Fashion Industry
Crowdsourcing can be used to provide fashion advice and inspiration for consumers
For
Luxury Goods Industry
Exclusive shopping services can appeal to affluent customers looking for personalized experiences
Trend signals
Trend signals for Hyper-Gendered Retail
Trend score 5.7 out of 10, from popularity 93%, activity 69%, freshness 8%.
Popularity93%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Hyper-Gendered Retail trend
4 featured examples from Aug 17, 2013 to Jul 26, 2014CategoryBusiness
Men-Only Shopping Services
Selfridges' Personal Shopping Service Caters Specifically to Men
The fashion industry has an opportunity to capitalize on the growing demand for bespoke offerings for men.
CategoryMarketing
Celeb Lifestyle Brand Pop-Ups
The Goop Pop-Up Shop Brings Gwyneth Paltrow's Online Shop to L.A.
Retailers who create unique in-store experiences and offer a curated selection of products will connect with their customers and stand out in an increasingly crowded market.
CategoryFashion
In-Store Lingerie Dispensers
This Bra Vending Machine Allows Customers to Shop Without Salespeople
Disruptive innovation opportunity: Implement automated systems and technologies in traditional fashion retail stores to enhance the customer experience and streamline the shopping…
CategoryBusiness
Crowdsourced Style Sites
'What Goes With This?' is an Online Site that Offers Free Fashion Advice
Fashion retailers can employ crowdsourcing and virtual styling technologies to provide personalized, data-driven fashion recommendations that are tailored to each individual custo…
