Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Interactive Out
of Home
Branded transit stops capture attention from bored commuters.
4.1
Trend score
Trend
What is the Interactive Out of Home trend?
Interactive Out of Home: Bus stop advertisements now comprise more attention-grabbing branding than ever before. However, it’s not just about advertising—it’s about drawing in the consumer any way possible during this optimal time when boredom is heightened. For the anxiously waiting commuter, bus stop branding that asks them to relax on a sofa, read a book or “save a life” offers a welcome reprieve from watch-checking, foot-tapping and general irritability spawning from impatience.
Trend themes
Themes within the Interactive Out of Home trend
Three behaviours holding the trend together01
Interactive Advertising
Interactive advertising through branded transit stops that offers a welcome reprieve from watch-checking, foot-tapping and general irritability spawning from impatience presents significant disruption opportunities in the advertising industry.
02
Smart Outdoor Displays
Smart outdoor displays equipped with touch-capable digital video screens, like Yahoo's bus shelters, that include interactive games, trivia, and other digital activities, offer disruption opportunities in the interactive entertainment industry.
03
Smart Out Of Home Transit Advertising
Smart OOH transit advertising campaigns, like SunSmart Australia's, that focus on preventative measures through the use of dispensers of the protective epidermal lotion, offer disruption opportunities in both the OOH advertising and eco-friendly industries.
Industry implications
What the Interactive Out of Home trend means for industry
Where the trend changes the playbookFor
Transit and Out-of-Home Advertising
As transit and out-of-home advertising continues to become more interactive and engaging, there is a significant opportunity for brands to expand and innovate their creative campaigns within the industry.
For
Digital Entertainment
The integration of digital games and interactive entertainment into outdoor displays presents significant opportunities for companies in the gaming industry to reach new audiences beyond their typical mediums.
For
Health and Wellness Coaching
Companies looking to capitalize on the increasing interest in health and wellness can leverage new technologies, such as Autom the dietary coaching robot, to provide users with personal and easily accessible coaching options.
Trend signals
Trend signals for Interactive Out of Home
Trend score 4.1 out of 10, from popularity 68%, activity 48%, freshness 8%.
Popularity68%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Interactive Out of Home trend
6 featured examples from Jan 15 to Sep 27, 2011CategoryLifestyle
People-Warming Ovens
Caribou Coffee Bus Shelters Promote 'Hot 'n Wholesome' Menu
Incorporating experiential and innovative marketing strategies, like unique bus stop advertising, can increase sales for new menu items and products.
CategoryPop Culture
Gaming Bus Stops
These Yahoo Bus Shelters Feature Video Games to Pass the Time
Disruptive innovation opportunity for digital out of home advertising companies to create engaging experiences for consumers waiting in public spaces.
CategoryMarketing
Sunscreen-Dispensing Signage
This SunSmart Australia Campaign Encourages Skin Protection
Integration of functional elements into billboards can enhance engagement and effectiveness.
CategoryAutos
Bookworm Bus Shelters
Read While You Wait for Transit at the Magazine Kiosk Bus Stop
Integrating technology and experiential design into bus shelters to improve the overall commuting experience and attract more riders.
CategoryLifestyle
Public Waiting Rooms
The Julie Kim LA Bus Stop Coffee Table Experiment
Urban designers can explore ways to enhance public spaces with furniture and decor, creating more engaging and enjoyable environments for commuters.
CategoryLifestyle
Dietary Coaching Bots
Autom Will Guide Users Through a Healthier Lifestyle
The fitness and wellness industry can benefit from incorporating robotics and AI to provide personalized coaching and assistance to individuals.
