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Interactive Out of Home

Branded transit stops capture attention from bored commuters

Implications - Bus stop advertisements now comprise more attention-grabbing branding than ever before. However, it’s not just about advertising—it’s about drawing in the consumer any way possible during this optimal time when boredom is heightened. For the anxiously waiting commuter, bus stop branding that asks them to relax on a sofa, read a book or “save a life” offers a welcome reprieve from watch-checking, foot-tapping and general irritability spawning from impatience.

SCORE 4.2

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 37 Examples: 399,721 Total Clicks

Date Range: Jan 11 - Sep 11

Trending: Average

Consumer Insight Topics: Marketing Lifestyle Print Interactive Branding

Featured Examples

People-Warming Ovens - Caribou Coffee Bus Shelters Promote 'Hot 'n Wholesome' Menu

SCORE 6.6

Warm 28,331 Clicks Pub: Jan 15, 11

People-Warming Ovens

Caribou Coffee Bus Shelters Promote 'Hot 'n Wholesome' Menu

Caribou Coffee bus shelters are warming commuters while promoting the new 'Hot 'n Wholesome' breakfast menu. The toasty bus stops look like giant ovens, complete with actual heat-producing coils. Colle+McVoy… [More]

Gaming Bus Stops - These Yahoo Bus Shelters Feature Video Games to Pass the Time

SCORE 6.2

Warm 12,952 Clicks Pub: Jan 20, 11

Gaming Bus Stops

These Yahoo Bus Shelters Feature Video Games to Pass the Time

Seems like San Francisco's MUNI transit system is getting some help from 20 Yahoo bus shelters. Known for their notoriously long wait times, commuters will now be able to pass the time by playing video… [More]

Sunscreen-Dispensing Signage - This SunSmart Australia Campaign Encourages Skin Protection

SCORE 3.8

Mild 10,937 Clicks Pub: Jul 13, 11

Sunscreen-Dispensing Signage

This SunSmart Australia Campaign Encourages Skin Protection

The only real good news about skin cancer is that with a little effort, cases of the disease's occurrence can be minimized. The aim of this SunSmart Australia campaign is to promote the practice of such… [More]

Bookworm Bus Shelters - Read While You Wait for Transit at the Magazine Kiosk Bus Stop

SCORE 3

Mild 24,665 Clicks Pub: Feb 21, 11

Bookworm Bus Shelters

Read While You Wait for Transit at the Magazine Kiosk Bus Stop

Waiting for a bus to arrive can feel like forever -- unless you're waiting at a Magazine Kiosk Bus Stop. Found in Mexico, this shelter lets you kill time with reading material. Created by Paty Avelar,… [More]

Public Waiting Rooms - The Julie Kim LA Bus Stop Coffee Table Experiment

SCORE 3.1

Mild 1,785 Clicks Pub: Jul 28, 11

Public Waiting Rooms

The Julie Kim LA Bus Stop Coffee Table Experiment

Waiting for public transportation can be extremely dull and unpleasant, but perhaps if the environment were better furnished with, for example, a bus stop coffee table, the experience would be more enjoyable.… [More]

Dietary Coaching Bots - Autom Will Guide Users Through a Healthier Lifestyle

SCORE 2.3

Untested 1,206 Clicks Pub: Sep 26, 11

Dietary Coaching Bots

Autom Will Guide Users Through a Healthier Lifestyle

If the idea of a fitness coach screaming in your face as you run tirelessly on a treadmill isn't your cup of tea, perhaps Autom will serve as a better dietary companion. Intuitive Automata created Autom,… [More]