Category
Autos
Racing Homage
Trend cluster
Category
In-Depth
Driving
Auto apps are making driving a more complete & comprehensive activity.
3.0
Trend score
Trend
What is the In-Depth Driving trend?
In-Depth Driving: GPS systems are changing the way drivers reach their destinations, but the variety of auto apps available are altering almost every aspect of driving, from parking to the reporting of bad drivers. The simple act of driving is becoming an all-encompassing, comprehensive process, in which consumers have a series of useful applications at their fingertips before they even touch the wheel.
Trend themes
Themes within the In-Depth Driving trend
Three behaviours holding the trend together01
Auto Apps
The rise of auto apps is changing every aspect of driving, from parking to reporting bad drivers.
02
Peer-to-Peer Services
Peer-to-peer services such as Park Circa and DriveNow are shaking up traditional car rental and parking industries.
03
Augmented Reality
Augmented reality driving apps like Volkswagen Norway allow companies to create interactive and engaging print ads.
Industry implications
What the In-Depth Driving trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The rise of auto apps and other technological advancements offers opportunities for creating new products and services in the automotive industry.
For
Tech Industry
The development of high-tech driving apps and services provides opportunities for growth and innovation within the tech industry.
For
Hospitality and Transportation Industry
Peer-to-peer services like DriveNow and Park Circa blur the lines between car rental and hotel services, offering opportunities for innovation and disruption in the hospitality and transportation industry.
Trend signals
Trend signals for In-Depth Driving
Trend score 3.0 out of 10, from popularity 39%, activity 42%, freshness 8%.
Popularity39%
Activity42%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the In-Depth Driving trend
10 featured examples from Nov 23, 2010 to Mar 29, 2011CategoryAutos
Tattletale Driving Apps
The Drive Me Crazy App Lets You Report Bad Drivers
Opportunity for disruptive innovation within the automotive industry to integrate driver behavior reporting technology into vehicles, improving road safety and insurance processes.
CategoryAutos
Auto Diagnostic Apps
The Logworks App & OT-2 Will Bring Out Your Inner Mechanic
The automotive technology industry can leverage portable OBD-II devices and smartphone apps to offer innovative diagnostic solutions for car owners.
CategoryAutos
Augmented Reality Driving Apps
The Volkswagen Norway App Guides You Your Way
Integrating augmented reality technology in the automotive industry to enhance the car shopping experience.
CategoryAutos
Apprehensive Auto Apps
Command Your Car wth the 'My BMW Remote' App
The automotive technology industry has the potential to capitalize on the trend of smartphone-integrated and connected vehicles, creating more advanced and convenient products.
CategoryAutos
iPhone Speed Trap Apps
The Cobra iRadar Keeps You One Step Ahead of the Cops
Auto companies could integrate radar detection technology into future models to provide added value for drivers.
CategoryTech
Anti-Driver Fatigue Apps
The Anti Sleep Pilot App Keeps You Awake at the Wheel
Opportunity for automotive industry to integrate advanced driver fatigue detection systems in vehicles.
CategoryAutos
Luxury Car Swap Services
Drivenow Lets You Own a BMW for a Few Hours a Day
The automotive industry can leverage luxury car sharing services to tap into a new customer base and generate additional revenue streams.
CategoryAutos
Peer-To-Peer Parking Apps
Park Circa Lets You Sell Your Parking Spot for Cash
Peer-to-peer parking apps and on-demand parking networks have significant disruptive potential in the transportation and logistics industry, enabling businesses to monetize unused…
CategoryAutos
EV Charging Station Apps
The PlugShare App Helps Drivers Find the Nearest Outlet
PlugShare App provides an innovative solution for the automotive industry to promote and advance EV technologies in addition to traditional gas-powered vehicles.
CategoryAutos
Digital Owner's Manuals
Dodge Releases New Smart Phone Apps for Its Vehicles
The automotive industry can take advantage of digital owner's manual apps to enhance customer engagement and provide a more connected driving experience.
