Once only a health & wellness activity, yoga is now infiltrating daily living
Implications - A study by Yoga Journal reported that about 15 million Americans practiced yoga in 2008. This popular activity is no longer confined to the yoga studio, however; it is making its way into daily life and inspiring everything from office furniture to traffic lights. American consumers are spending over $5.7 billion on yoga classes and products per year in efforts to de-stress and improve health, This points to the potential of even more products and services centered on comfort, health and stress relief.
