Once only a health & wellness activity, yoga is now infiltrating daily living
Implications - A study by Yoga Journal reported that about 15 million Americans practiced yoga in 2008. This popular activity is no longer confined to the yoga studio, however; it is making its way into daily life and inspiring everything from office furniture to traffic lights. American consumers are spending over $5.7 billion on yoga classes and products per year in efforts to de-stress and improve health, This points to the potential of even more products and services centered on comfort, health and stress relief.
Trend Themes
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Yoga Goes Mainstream — Yoga is increasingly infiltrating daily life and inspiring everything from office furniture to traffic lights, indicating potential for even more product and service opportunities.
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Yoga Innovation in Design and Technology — New yoga-related products, from ergonomic kayak redesigns to roll-up yoga mat computers, have been created thanks to the advancement in innovative technologies.
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Virtual Yoga Studios and Upscale Yoga Wear — As technology continues to improve, virtual yoga studios become increasingly popular, while upscale yoga wear is designed for fashion-conscious yogis who want to stand apart from the crowd.
Industry Implications
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Fitness and Wellness Industry — The fitness and wellness industry has a clear opportunity to tap into the growing popularity of yoga by designing products and services that center on comfort, health, and stress relief.
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E-commerce Industry — The e-commerce industry can make yoga-related products more accessible by utilizing innovative technologies that enable people to purchase products online and have them delivered to their doorstep.
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Fashion Industry — The fashion industry can cater to the demands of fashion-conscious yogis by designing and selling upscale yoga wear that is functional, comfortable, and stylish.
