Parking Tickets are never a pleasure to receive. There is an unceremonious aspect to coming back to one’s car and finding a token of appreciation from the local police department. Even worse is when the officer hands the ticket directly to you. It’s like being caught with your hand in the cookie jar - only worse because you get fined.
That experience will never be the same in Cambridge, MA. In September, the Cambridge Police Department rolled out "yoga parking tickets" -- ticket envelopes that have yogic postures for giving and receiving parking tickets.
The envelopes are designed by Associate Professor, Daniel Peltz as part of the 'Of, By and For' art exhibition. Also part of the exposition? New parking signage and the launch of a fictional parking regulation authorizing “soft-booting,” in which stuffed fabric parking boots will be fabricated at a sewing station in the atrium of the Traffic, Parking and Transportation offices (produced in collaboration with the Swedish conceptual craft artist Sissi Westerberg).
Image Credit: <a rel="nofollow" href="http://www.cambridgema.gov/gallery/index.cfm?albumID=397&level=album">City of Cambridge</a> | <a rel="nofollow" href="http://thepolicedaily.com/images/parking%20tickets.jpg">The Police Daily</a> | <a rel="nofollow" href=" http://www.haveuheard.net/wp-content/uploads/2009/08/megan_fox_getting_a_parking_ticket_in_santa_monica_-_august_27_2009_4-691x1024.jpg">Haveuheard.net</a>
What's Driving This Trend
- Artistic Ticketing
- Disruptive innovation opportunity: Explore the use of art and design to transform the experience of receiving parking tickets.
- Yoga-inspired Marketing
- Disruptive innovation opportunity: Incorporate yoga or mindfulness practices into marketing campaigns to create a unique and calming brand experience.
- Fictional Regulations
- Disruptive innovation opportunity: Create fictional regulations or concepts to challenge traditional systems and spark creative thinking in various industries.
Who This Affects Most
- Law Enforcement
- Disruptive innovation opportunity: Develop new approaches to ticketing and enforcement processes that prioritize creativity, empathy, and a positive experience for offenders.
- Art and Design
- Disruptive innovation opportunity: Explore the intersection of art, design, and everyday systems to create innovative and engaging experiences.
- Marketing and Advertising
- Disruptive innovation opportunity: Integrate unconventional practices, such as yoga or mindfulness, into marketing strategies to captivate and relax customers.
