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Yoga Mat Alternatives

Yoga-Paws are Perfect for On-the-Go Yogis

— February 4, 2011 — Lifestyle
Yoga-Paws are an awesome innovation that provides a superb alternative to the traditional yoga mat. The slip-resistant, fingerless glove is designed for the on-the-go yoga practitioner, who doesn't have the space to lug around a mat.

With Yoga-Paws, you can get into your favorite yoga pose where ever you please. Providing non-slip grip and extra padding, the gloves turn any location into a make-shift yoga studio.

Implications - Many consumers today have developed a strong preference for particular activities and items. Despite the small likelihood of companies replacing such things, there are a number of opportunities for improvement. Companies and businesses that can transform products and services into more convenient and easy-to-use formats will appeal to the large clientele today who feel pressed for time due to hectic lifestyles.
Trend Themes
1. Portable Yoga - The trend of portable yoga products like Yoga-Paws allows on-the-go yogis to practice anywhere.
2. Convenience - The trend of convenient yoga alternatives such as Yoga-Paws cater to busy individuals who want to practice yoga without the hassle of carrying a mat.
3. Disruptive Innovation - Yoga-Paws and similar products disrupt the traditional yoga mat industry by providing a more compact and easily accessible yoga experience.
Industry Implications
1. Fitness Equipment - The fitness equipment industry can capitalize on the trend of portable yoga products like Yoga-Paws by developing innovative and convenient workout gear.
2. Travel and Leisure - The travel and leisure industry can benefit from the trend of portable yoga alternatives by offering yoga-friendly amenities and services to cater to on-the-go yogis.
3. Sports Retail - Sports retail companies can seize the opportunity presented by the trend of convenience in yoga products by expanding their offerings to include portable and space-saving yoga gear.
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