Video games are entering the real world, giving users a complete experience
Implications - Video games are no longer confined to a person’s television screen or computer monitor. Real-life video games are gaining popularity as consumers embrace the thrill of live-action gaming, which provides an inclusive, all-encompassing experience. Similar to augmented reality and 3D innovation, live gaming appeals to the consumer desire for extensive interaction and a complete experience in entertainment.
1. Real-life Gaming - The trend towards real-life gaming provides users with a complete, immersive experience. Disruptive innovation opportunities include creating new products and services that allow consumers to engage in real-life gaming experiences.
2. Interactive Entertainment - Interactive entertainment is here to stay and offers opportunities for businesses to create engaging and interactive content. Disruptive innovation opportunities include using augmented reality, 3D, and real-life gaming to create immersive experiences for consumers.
3. Video Game-inspired Gyms - Video game-inspired gyms offer a unique experience for individuals looking to engage in extreme activities and fitness. Disruptive innovation opportunities include creating new gyms with video game themes to attract users of all ages.
1. Gaming - The gaming industry is rapidly growing and has the potential to offer new and innovative products and services to consumers. Disruptive innovation opportunities include using real-life gaming, interactive entertainment and video game-inspired gyms to create engaging experiences for consumers.
2. Fitness - The fitness industry is continuously evolving with new trends and innovations. Disruptive innovation opportunities include incorporating video game themes in gyms, using real-life gaming to encourage physical activity, and creating interactive fitness experiences.
3. Entertainment - The entertainment industry is always looking for new ways to engage and entertain audiences. Disruptive innovation opportunities include using real-life gaming, interactive entertainment, and video game-inspired experiences to create immersive and engaging content for consumers.