Category
Tech
Delegated Interfaces
Trend cluster
Category
Social
Comfort
The “comforts” of social media extend from the virtual world to reality.
4.7
Trend score
Trend
What is the Social Comfort trend?
Social Comfort: Businesses are creating products that resemble well-known online icons in the form of pillows and cushions, presenting the idea that Internet users can now feel even more at home with their online niches. Today, any given online user is part of a variety of social platforms, which presents a market for a plethora of products that appeal to different social media users and allow them to feel connected with their online communities even when they’re offline.
Trend themes
Themes within the Social Comfort trend
Three behaviours holding the trend together01
Social media-inspired home decor
The emergence of social media-inspired home decor is a result of the growing popularity of social networking.
02
Brand marketing through pop culture iconography
Craftsquatch's social networking cushions and iPhone icon pillows demonstrate the potential for marketing products by incorporating recognizable pop culture icons.
03
Internet culture-inspired merchandise
Etsy store Craftsquatch's range of social media stuffies and icon pillows points towards the trend of merchandise inspired by Internet culture.
Industry implications
What the Social Comfort trend means for industry
Where the trend changes the playbookFor
Home decor and furnishings
The emergence of social media-inspired pillows and cushions presents an opportunity for businesses in the home decor and furnishings industry to tap into the market of social media users looking for ways to feel connected with their online communites offline.
For
Pop culture merchandise
Craftsquatch's icon pillows demonstrate how businesses in the pop culture merchandise industry can capitalize on recognizable pop culture icons to reach their target market.
For
E-commerce
Etsy store Craftsquatch highlights opportunities for e-commerce platforms and small businesses to provide consumers with unique and specific merchandise aimed at niche markets such as social media users and Internet enthusiasts.
Trend signals
Trend signals for Social Comfort
Trend score 4.7 out of 10, from popularity 61%, activity 70%, freshness 8%.
Popularity61%
Activity70%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Comfort trend
5 featured examples from Jul 5, 2009 to Mar 30, 2011CategoryArt & Design
Social Media Cushions
Craftsquatch Creates a New Line of Adorable Internet Pillows
The growing industry of home decor can expand to include social media-inspired products including pillows, wall art, and more.
CategoryArt & Design
Smartphone Iconcessories
The iPhone Icon Pillows Bear an App-Friendly Design
Disruptive innovation opportunity lies in developing unique and customizable smartphone accessories that cater to individual preferences.
CategoryPop Culture
Social Networking Pillows
Twitter, Facebook & MySpace Cushions for Internet Addicts
The home decor industry can explore the potential of integrating social media elements into their products to cater to tech-savvy consumers.
CategoryArt & Design
Social Media Cushions
The Twitter Pillow Shows Your Love for Tweeting While Sitting
E-commerce platforms can capitalize on the demand for social media-inspired merchandise and lifestyle products.
CategoryArt & Design
Twitterific Cushions
These Anony Tweet Pillows are for the Chirpy Tweeps
The rise of personalized social media merchandise opens up new business opportunities for e-commerce platforms to offer customized products tailored to online personas and social…
