Advertisers create transparency with brutally honest ads and messages
Implications - Consumers today know false advertising when they see it. Because they’re not bought by superlative statements and ambiguous promises, brands and advertisers are going in the opposite direction with brutally honest advertising. Parodies that poke fun at the truths behind major brands are also grabbing attention by pointing out ironic realities about today’s most popular companies. In today’s brand- and ad-saturated world, honesty may be the best policy.