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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,709 more

Bluntvertising

Advertisers create transparency with brutally honest ads and messages

Implications - Consumers today know false advertising when they see it. Because they’re not bought by superlative statements and ambiguous promises, brands and advertisers are going in the opposite direction with brutally honest advertising. Parodies that poke fun at the truths behind major brands are also grabbing attention by pointing out ironic realities about today’s most popular companies. In today’s brand- and ad-saturated world, honesty may be the best policy.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 38 Examples:
509,918 Total Clicks
Date Range:
Jan 11 — Apr 11
Trending:
Average
Consumer Insight Topics:

Featured Examples

Ironic Emblems
Ironic Emblems
The Honest Logos Series Sheds Light on Popular Companies
Graphic designer Viktor Hertz of Sweden has created a unique series titled Honest Logos. The Honest Logos series takes iconic corporate logos and reworks them to be a little more truthful. Companies such… MORE
Blatant Film Branding
Blatant Film Branding
The 'Conspicuous Product Placement' Series Pokes Fun at Advertising
Illustrator Aled Lewis has created a series entitled 'Conspicuous Product Placement.' The title speaks for itself as the illustrator has managed to display which products are blatantly placed in some… MORE
Intoxicatingly Honest Campaigns
Intoxicatingly Honest Campaigns
The Corona Beer 2011 Ads Advocate Responsible Drinking
Since car accidents and other traumatic consequences related to drunken nights are as effective in ad campaigns as a picture of diseased lungs on a cigarette box, the Corona Beer 2011 campaign is taking… MORE
play_circle_filled Blunt Recruitment Ads
Blunt Recruitment Ads
'Welcome to Our Reality' Pokes Fun at American Military Ads
'Welcome to Our Reality' is a new recruitment video from the Swedish military that pokes fun at the overly stylized and dramatic military recruitment commercials of countries like the United States. The… MORE
play_circle_filled Brutally Honest Ads
Brutally Honest Ads
Rhett and Link's ‘Mobile Homes' Commercial Redefines Brevity
In an age where advertisements can be transparently preachy, two comedians named Rhett and Link have broken all the rules with their hilariously austere ‘kommercial’ (as they call them) for Cullman Liquidation.… MORE

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play_circle_filled Pregnant Dad Campaigns
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Schadenfreude Food Campaigns
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Wordless Logos
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play_circle_filled Suspended Sports Campaigns
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Couture Sausage Links
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Rugged Military Menswear
Rugged Military Menswear
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play_circle_filled Half-Wheeled Military Machines
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play_circle_filled Multifunctional Army Tools
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21 Starbucks Branding Moves
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play_circle_filled Stylish Auto Ads
Stylish Auto Ads
The Karl Lagerfeld Volkswagen Commercial Combines Elegance and Grace
Comic-Inspired Armored Vehicles
Comic-Inspired Armored Vehicles
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Guidofied Old Spice Spoofs
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Cheeky Intestinal Ads
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play_circle_filled Theatrical Bus Ads
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Compassionate Cancer Ads
Fondation Mimi Commercial Brings Out the Beauty of Cancer Patients
play_circle_filled Celebrity Superfan Ads
Celebrity Superfan Ads
The Kevin Bacon Logitech Commercial is Hilariously Informative
Weapon-Wielding Wartography
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Ken Hermann's 'Boys With Guns' Puts a Face on War
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Candied Logos (Update)
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'Lolli-Pop' by Massimo Gammacurta is for Anyone With a Sweet Tooth
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'Ferris Bueller's Day Off' Reenactment on Twitter and Foursquare
Cosmically Inflated Logos
Cosmically Inflated Logos
The Markie Darkie ‘Various Type Designs' are Colorfully Colo
Abbreviated Fail Branding
Abbreviated Fail Branding
Companies Named WTF, OMG & STD Could Give the Wrong Idea
Subverted Iconography
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Reinvented ‘Jesus Fish'