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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,709 more


Advertisers create transparency with brutally honest ads and messages

Implications - Consumers today know false advertising when they see it. Because they’re not bought by superlative statements and ambiguous promises, brands and advertisers are going in the opposite direction with brutally honest advertising. Parodies that poke fun at the truths behind major brands are also grabbing attention by pointing out ironic realities about today’s most popular companies. In today’s brand- and ad-saturated world, honesty may be the best policy.
5 Featured, 38 Examples:
509,918 Total Clicks
Date Range:
Jan 11 — Apr 11
Consumer Insight Topics:

Featured Examples

Ironic Emblems
Ironic Emblems
The Honest Logos Series Sheds Light on Popular Companies
Graphic designer Viktor Hertz of Sweden has created a unique series titled Honest Logos. The Honest Logos series takes iconic corporate logos and reworks them to be a little more truthful. Companies such… MORE
Blatant Film Branding
Blatant Film Branding
The 'Conspicuous Product Placement' Series Pokes Fun at Advertising
Illustrator Aled Lewis has created a series entitled 'Conspicuous Product Placement.' The title speaks for itself as the illustrator has managed to display which products are blatantly placed in some… MORE
Intoxicatingly Honest Campaigns
Intoxicatingly Honest Campaigns
The Corona Beer 2011 Ads Advocate Responsible Drinking
Since car accidents and other traumatic consequences related to drunken nights are as effective in ad campaigns as a picture of diseased lungs on a cigarette box, the Corona Beer 2011 campaign is taking… MORE
play_circle_filled Blunt Recruitment Ads
Blunt Recruitment Ads
'Welcome to Our Reality' Pokes Fun at American Military Ads
'Welcome to Our Reality' is a new recruitment video from the Swedish military that pokes fun at the overly stylized and dramatic military recruitment commercials of countries like the United States. The… MORE
play_circle_filled Brutally Honest Ads
Brutally Honest Ads
Rhett and Link's ‘Mobile Homes' Commercial Redefines Brevity
In an age where advertisements can be transparently preachy, two comedians named Rhett and Link have broken all the rules with their hilariously austere ‘kommercial’ (as they call them) for Cullman Liquidation.… MORE

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play_circle_filled Celebrity Superfan Ads
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