The Europcar Minibus Commercial Features the Audience as Its Star

 - Dec 15, 2010
References: ibelieveinadv
To fully engage the audience in its campaigning efforts, Europcar Minibus went to the movies where much of the population tends to congregate. And with the help of a hidden camera, the audience was fully integrated into the commercial.

Europcar Minibus was able to video tape the live audience and added them to a rear view camera in the commercial, in hopes to encourage them to take this bus. The results were an astounding 45% increase in revenue after this ad's debut, presenting the true effects of great marketing techniques.