Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Social Media
Therapy
The virtual community becomes a place to seek advice.
3.0
Trend score
What's Happening
What is the Social Media Therapy trend?
Social Media Therapy: Social media is not only becoming more accessible, but is also providing users with a means for more in-depth interaction. Users are reaching out to their online “friends” and other online community members for advice on everyday problems and even serious issues. With the convenience of finding therapeutic relief online, individuals may decide to consult their real-world peers less often.
Trend themes
Themes within the Social Media Therapy trend
Three behaviours holding the trend together01
Digital Therapy
Users are increasingly seeking therapeutic relief and advice online, indicating a growing demand for digital therapy solutions.
02
Crowdsourced Counseling
Crowdsourced suggestions and feedback are becoming a popular solution for individuals seeking relationship advice and counsel online.
03
Social Compatibility Tools
Astrological and psychological principles are being used to develop social compatibility tools that analyze relationships and help users learn from them over time.
Industry implications
What the Social Media Therapy trend means for industry
Where the trend changes the playbookFor
Digital Health
Digital health companies can develop and market online therapy solutions that cater to the growing demand for digital wellness.
For
Social Media
Social media platforms can integrate digital therapy solutions to engage users and provide them with a more holistic social experience.
For
Relationship/Marriage Services
Businesses can create and market digital tools that help individuals manage their relationships and seek advice and guidance online.
Trend signals
Trend signals for Social Media Therapy
Trend score 3.0 out of 10, from popularity 41%, activity 42%, freshness 8%.
Popularity41%
Activity42%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Media Therapy trend
4 featured examples from Sep 18, 2009 to Apr 4, 2011CategoryPop Culture
Astrology-Based Social Networking
Moonit Lets You Test Relationships on Facebook, Twitter
Integration of astrology-based compatibility tools in social networking platforms to attract and engage users in a unique way.
CategoryLifestyle
Relationship Status Sites
Tokii Lets You Manage Your Relationship Online
The development of online relationship management platforms like Tokii presents opportunities for tech companies to create innovative tools and features that enhance couples' comm…
CategoryBusiness
Online Breakup Bazaars
The Ex Outlet is an Internet Boutique for the Remnants of Failed Romances
Online stores can create a niche market for selling breakup-related merchandise
CategoryLifestyle
Online Couples Therapy
The Couples Spark Website Will Change the Way You Ask for Advice
Building an online platform that connects couples seeking therapy with certified therapists and utilizes crowdsourced suggestions.
