Online Breakup Bazaars

The Ex Outlet is an Internet Boutique for the Remnants of Failed Romances

If your in the midst of a break-up, the last thing you want lying around are a bunch of mementos of your failed romantic escapade--but fortunately, the Ex Outlet provides ex lovers a sympathetic online marketplace to hawk their unwanted memories to the highest bidder.

All that is required to post an item on the board for sale is a brief anecdote about the relationship catastrophe that caused it to be orphaned--a characteristic that makes the site entertaining even for those who aren't interested in buying or selling second-hand goods. Funnily enough, however, the Ex Outlet also features advice, tips and guides for breakups as well as extensive categorical listings for all of its available items. More than anything else, the Ex Outlet offers users the unique opportunity to make getting rid of their sad reminders the easiest part of breaking up.

Online Breakup Merchandise
Opportunity for online marketplaces to disrupt the traditional ways of getting rid of memorabilia associated with a failed relationship
Digital Emotional Support
Potential for online emotional support services to disrupt the traditional methods of finding emotional support after a breakup
Sharing of Breakup Experiences
Potential for social media platforms to disrupt the traditional ways of sharing breakup experiences and seeking advice

Industries Being Reshaped

E-commerce
Online stores can create a niche market for selling breakup-related merchandise
Digital Counseling
Opportunities for digital counseling for emotional support during tough times
Social Media
Social media platforms can create safe spaces for people to share their breakup experiences and seek advice
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 31%
Activity 29%
Freshness 8%