Brands are heightening consumer engagement through mood-lifting dance
Implications - Brands are beginning to piggy-back off the success of dance video games, instilling ads and campaigns with dance elements or full-out dance numbers. Since the act of dancing is a natural mood-booster, its appearance in an ad could heighten a consumer’s spirits. From these happy emotions can stem brand loyalty, return purchases or ongoing positive feelings towards the company.
Trend Themes
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Dancevertising — Incorporating dance into advertisements to improve the viewer's mood and create positive sentiment towards the brand.
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Street Dancing Virals — Creating viral videos featuring street dancers to create an element of surprise and intrigue.
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Manly Celeb Dance Ads — Using well-known male celebrities to promote products in a fun and silly dance-themed commercial.
Industry Implications
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Marketing and Advertising — Using innovative methods to create engaging advertisements that incorporate popular trends to increase consumer engagement.
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Entertainment — Creating new entertainment content that is dance-focused, with a high emphasis on viral marketing.
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Fashion — Designing clothing lines that incorporate elements of dance and music to appeal to younger audiences and create a fun and uplifting shopping experience.
6 Featured, 52 Examples:
554,934 Total Clicks
Date Range:
Sep 10 — Apr 11
Trending:
Mild
Consumer Insight Topics:
