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Brands are heightening consumer engagement through mood-lifting dance

Implications - Brands are beginning to piggy-back off the success of dance video games, instilling ads and campaigns with dance elements or full-out dance numbers. Since the act of dancing is a natural mood-booster, its appearance in an ad could heighten a consumer’s spirits. From these happy emotions can stem brand loyalty, return purchases or ongoing positive feelings towards the company.
6 Featured, 52 Examples:
504,159 Total Clicks
Date Range:
Sep 10 — Apr 11
Consumer Insight Topics:

Featured Examples

play_circle_filled Dancing Phone Ads
Dancing Phone Ads
Samsung Mobile Teams with 'The Viral Factory' for this Cute Viral Vid
This 'Cute Girl Has a Catchy Dance' video from 'The Viral Factory' and Samsung Mobile features a little girl having tons of fun doing a crazy dance. The dance is so infectious that the adult daycare workers… MORE
play_circle_filled Macho Diva Dancing Ads
Macho Diva Dancing Ads
The Kylie Minogue Dance Central Commercial for Kinect is Hilarious
The Kylie Minogue Dance Central commercial for Xbox 360 Kinect asks if you think you could out dance Miss Minogue. The main man Darren takes this question to a whole other level, taking on the quest to… MORE
play_circle_filled Street-Dancing Virals (UPDATE)
Street-Dancing Virals (UPDATE)
The Viral Factory Samsung Campaign Clip Takes Onlookers by Surprise
The Viral Factory is an award-winning digital marketing and media company that has worked with Samsung to promote the Galaxy Ace smartphone in its newest online campaign video called Super Slow-Motion… MORE
Choreographed Christmas Ads
Choreographed Christmas Ads
The Marks and Spencer 2010 Holiday Campaign Will Have You Dancing
This year’s Marks and Spencer 2010 holiday campaign is jam-packed with a brilliant star-studded cast. From the likes of Twiggy, Dannii Minogue and Lisa Snowdon, to British comedian Peter Kay, this fun… MORE
Dance Party Diva Ads
Dance Party Diva Ads
The Baby Phat Spring 2011 Collection is Fresh and Feminine
The Baby Phat Spring 2011 Collection takes the brand in a fresh direction. The neutral color palette and pale yellows accents are playful and clean. Usually the diva-esque clothing line features logos… MORE
Manly Celeb Dance Ads
Manly Celeb Dance Ads
The Lipton Hugh Jackman Dancing Commercial is Cheerful and Silly
Lipton has nailed it with its newest advert ‘Join the Dance,’ which features celeb hunk Hugh Jackman. The Lipton Hugh Jackman dancing commercial is upbeat, refreshing and silly. Lipton Ice Tea wanted to… MORE

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