Considering that Kylie Minogue could make a heaping pile of garbage look good if she stood next to it, I'm not surprised that the Lexus CT 200h ad hits the mark. It doesn't hurt that the car itself is far from a pile of garbage.
The Lexus CT 200h ad signals more of a partnership with this popstar than anything else. As part of the deal, Lexus will in turn be sponsoring Minogue's Aphrodite: Les Folies music tour. The Lexus CT 200h ad campaign, created by Billington Cartmell and CHI & Partners, will feature behind-the-scenes footage from the tour. Now this seems like a match made in heaven. Will you stay tuned for what's to come?
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