Considering that Kylie Minogue could make a heaping pile of garbage look good if she stood next to it, I'm not surprised that the Lexus CT 200h ad hits the mark. It doesn't hurt that the car itself is far from a pile of garbage.
The Lexus CT 200h ad signals more of a partnership with this popstar than anything else. As part of the deal, Lexus will in turn be sponsoring Minogue's Aphrodite: Les Folies music tour. The Lexus CT 200h ad campaign, created by Billington Cartmell and CHI & Partners, will feature behind-the-scenes footage from the tour. Now this seems like a match made in heaven. Will you stay tuned for what's to come?
Popstar Car Campaigns
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Hipster-Kubrick Fashion Lines
Black Beach Corsets
Stage Space Suits
Luxury Phantom Masks
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.