Out of home advertising catches major attention with eccentric billboards
Implications - Implications - Sometimes with advertising, art direction or copy comes secondary to what the right creative team can do with a media space as a part of the concept. Ad agencies are growing privy to this fact, catching major consumer attention with billboard spaces that are actively and artistically used as a component of the entire campaign. Ultimately, crafty billboards will help keep the doubted medium prevalent in the industry of advertising.
Trend Themes
1. Artistic Billboards - Ad agencies are using billboards as a part of the entire campaign, making the medium prevalent and exciting with innovative designs.
2. Disruptive Advertising - Unconventional ad campaigns like handmade, shaped, or play-based billboards are a fresh take on traditional advertising strategies.
3. Shocking Ads - Billboards with human props, live cockroaches, and bloody dummies that show the hazards of drinking and driving can increase public awareness through shock value.
Industry Implications
1. Advertising - Advertising agencies and professionals can take inspiration from creative billboard campaigns and explore new ways to make ads that stand out.
2. Marketing - Marketers can use disruption and shock value to create innovative campaigns that grab people's attention and leave a lasting impression.
3. Public Health - Campaigns that show the risks of drinking and driving can educate people and create awareness about social issues to promote safer behavior.
7 Featured, 46 Examples:
942,146 Total Clicks
Date Range:
Aug 10 — Mar 11
Trending:
Warm
Consumer Insight Topics:
