Billboard Craft

Out of home advertising catches major attention with eccentric billboards

Implications - Implications - Sometimes with advertising, art direction or copy comes secondary to what the right creative team can do with a media space as a part of the concept. Ad agencies are growing privy to this fact, catching major consumer attention with billboard spaces that are actively and artistically used as a component of the entire campaign. Ultimately, crafty billboards will help keep the doubted medium prevalent in the industry of advertising.
SCORE 4.8
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745,508 Total Clicks
Aug 10 - Mar 11
Warm
Featured Examples
Clean Airvertising - Lead Pencil Studio Successfully Promotes Nothing
SCORE 6.2
Warm 22,353 Clicks Pub: Nov 3, 10
Clean Airvertising
Lead Pencil Studio Successfully Promotes Nothing
Erected at the US-Canada border near Vancouver, B.C. is a steel mesh “billboard” cleverly created by Lead Pencil Studio. Instead of using a generic billboard advertisement, the studio decided to boost… [More]
People-Hanging Campaigns - Don't Drink and Drive Billboards in Russia are Bloody Gruesome
SCORE 6.3
Warm 10,303 Clicks Pub: Jan 28, 11
People-Hanging Campaigns
Don't Drink and Drive Billboards in Russia are Bloody Gruesome
These Don't Drink and Drive billboards from Russia should get you thinking twice the next time you're drinking. The gruesome ads feature a human prop pierced through the billboard, with blood dripping… [More]
Billboard Playgrounds - The Mesarchitecture 'Double Happiness' Reinterprets Our Desires
SCORE 5.9
Warm 12,260 Clicks Pub: Nov 11, 10
Billboard Playgrounds
The Mesarchitecture 'Double Happiness' Reinterprets Our Desires
A playground in the sky, the Mesarchitecture 'Double Happiness' installation transforms a billboard into a swing set. Although it may seem like it's all fun and games, this creation actually represents… [More]
Edible Cheesy Billboards - The Prudence Staite Virgin Mobile Campaign Uses 10 Types of Cheese
SCORE 4.8
Average 5,912 Clicks Pub: Oct 22, 10
Edible Cheesy Billboards
The Prudence Staite Virgin Mobile Campaign Uses 10 Types of Cheese
Although the tag line for the Prudence Staite Virgin Mobile campaign reads, 'Super Speedy Broadband,' I think it should be changed to, 'Super Cheesy Broadband.' The first one may make more sense in regards… [More]
Hand-Carved Billboards - The Lay's Kettle Chips Billboard in California was Personally Crafted
SCORE 2.1
Untested 5,623 Clicks Pub: Aug 20, 10
Hand-Carved Billboards
The Lay's Kettle Chips Billboard in California was Personally Crafted
Lay's Kettle chips have been given the royal treatment in terms of advertising. There has been a billboard built in San Fransisco that was entirely hand-carved from wood. The billboard reads 'All Natural… [More]
Live Cockroach Billboards - The Terminix Billboard by Publicis Dallas Will Make Your Skin Crawl
SCORE 3.8
Mild 1,460 Clicks Pub: Mar 17, 11
Live Cockroach Billboards
The Terminix Billboard by Publicis Dallas Will Make Your Skin Crawl
If you happen to be around Dallas, you may have seen this crazy guerrilla marketing campaign for Terminix by Publicis Dallas. Terminix is one of America's largest pest control specialists and one of their… [More]
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