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Billboard Craft

Out of home advertising catches major attention with eccentric billboards

Implications - Implications - Sometimes with advertising, art direction or copy comes secondary to what the right creative team can do with a media space as a part of the concept. Ad agencies are growing privy to this fact, catching major consumer attention with billboard spaces that are actively and artistically used as a component of the entire campaign. Ultimately, crafty billboards will help keep the doubted medium prevalent in the industry of advertising.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 46 Examples:
829,601 Total Clicks
Date Range:
Aug 10 — Mar 11
Trending:
Warm

Featured Examples

Clean Airvertising
Clean Airvertising
Lead Pencil Studio Successfully Promotes Nothing
Erected at the US-Canada border near Vancouver, B.C. is a steel mesh “billboard” cleverly created by Lead Pencil Studio. Instead of using a generic billboard advertisement, the studio decided to boost… MORE
People-Hanging Campaigns
People-Hanging Campaigns
Don't Drink and Drive Billboards in Russia are Bloody Gruesome
These Don't Drink and Drive billboards from Russia should get you thinking twice the next time you're drinking. The gruesome ads feature a human prop pierced through the billboard, with blood dripping… MORE
Billboard Playgrounds
Billboard Playgrounds
The Mesarchitecture 'Double Happiness' Reinterprets Our Desires
A playground in the sky, the Mesarchitecture 'Double Happiness' installation transforms a billboard into a swing set. Although it may seem like it's all fun and games, this creation actually represents… MORE
Edible Cheesy Billboards
Edible Cheesy Billboards
The Prudence Staite Virgin Mobile Campaign Uses 10 Types of Cheese
Although the tag line for the Prudence Staite Virgin Mobile campaign reads, 'Super Speedy Broadband,' I think it should be changed to, 'Super Cheesy Broadband.' The first one may make more sense in regards… MORE
Hand-Carved Billboards
Hand-Carved Billboards
The Lay's Kettle Chips Billboard in California was Personally Crafted
Lay's Kettle chips have been given the royal treatment in terms of advertising. There has been a billboard built in San Fransisco that was entirely hand-carved from wood. The billboard reads 'All Natural… MORE
play_circle_filled Live Cockroach Billboards
Live Cockroach Billboards
The Terminix Billboard by Publicis Dallas Will Make Your Skin Crawl
If you happen to be around Dallas, you may have seen this crazy guerrilla marketing campaign for Terminix by Publicis Dallas. Terminix is one of America's largest pest control specialists and one of their… MORE
play_circle_filled Hand-Drawn Billboards
Hand-Drawn Billboards
The Leo Burnett Chevrolet Campaign Creates its Own Advertisements
The Leo Burnett Chevrolet campaign is yet another mind-blowing marketing initiative by the global ad agency. The campaign follows other original penny-pinching billboard spots by this twosome, including… MORE

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