If you happen to be around Dallas, you may have seen this crazy guerrilla marketing campaign for Terminix by Publicis Dallas. Terminix is one of America's largest pest control specialists and one of their latest campaigns stresses the idea that insects in your home can bring in 33 infectious diseases to you and your family.
Publicis Dallas thought of a very creative and sort of gross way to help create awareness for the Terminix campaign. Publicis Dallas crafted a giant 3D plexiglass billboard that shaped out the words E.Coli, which is one of the deadly diseases insects bring into our homes. They then filled the 3D letters with several hundreds of live cockroaches.
The Terminix billboard may be creepy, but it definitely gets the point across and will leave you calling pest control immediately to check out your home for cockroaches.