Category
Fashion
Crown Care
Trend cluster
Category
Architectural
Aesthetic
Cold and controlled sharp looks take over fashion.
5.7
Trend score
Trend
What is the Architectural Aesthetic trend?
Architectural Aesthetic: The soft, sexy look of recent couture is being replaced by extreme architectural apparel that seem more appropriate for machines than human beings. This cold, controlled aesthetic lends itself to the more domineering moods of consumers. It is the age of power, with the recession at bay and a world of information available at the click of a button, and harshly shaped clothing signifies an increasing sense of strength and control.
Trend themes
Themes within the Architectural Aesthetic trend
Three behaviours holding the trend together01
Architectural Aesthetic
Consumers are seeking unconventional designs with abstract aesthetics to stand out from the crowd.
02
Sculptural Fashion
Wearable art-like fashion pieces, with unique and rebellious aesthetics, are gaining popularity.
03
Geometric Accessories
Colorful abstract accessories with a touch of hipster attitude are in demand.
Industry implications
What the Architectural Aesthetic trend means for industry
Where the trend changes the playbookFor
Fashion Design Industry
Designers need to push boundaries and create unique, unconventional designs.
For
Jewelry Industry
The jewelry industry can explore sculptural and abstract designs to create wearable art.
For
Accessory Industry
The demand for accessories with unique and abstract aesthetics is increasing.
Trend signals
Trend signals for Architectural Aesthetic
Trend score 5.7 out of 10, from popularity 80%, activity 82%, freshness 8%.
Popularity80%
Activity82%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Architectural Aesthetic trend
7 featured examples from Sep 10, 2010 to Mar 17, 2011CategoryFashion
Extreme Architectural Apparel
Samantha Gradoville Dons Structured Couture for Numero China
Fashion companies could come out with more items like this in order to draw in more buyers.
CategoryFashion
Abstract Geometric Accessories
NoMilk Today Handcrafts Unique Hipster Jewelry
The fashion industry can benefit from these trends by incorporating such quant designs and personalized accessories into their existing collections.
CategoryFashion
Architectural Evening Wear
The Marchesa Spring 2011 Line Puts a New Twist on Gowns
Innovative fashion designers can create unique, daring pieces to stand out in the competitive industry.
CategoryFashion
Sculpturally Unique Jewelry
The Ars Metallica Collection is Voluminiously Rebellious
Innovative designs in jewelry can drive growth and differentiation in the fashion accessories industry.
CategoryLuxury
Futuristic Felt Fashion
Avant-Garde Viktor & Rolf Coats are Woollen Wonders
Designers and retailers should explore the use of architectural designs, tech-enabled textiles and sustainable wool production to create new high-fashion products that appeal to e…
CategoryFashion
Structured Futuristic Pumps
The Heavy Machinery SS11 Collection is Colorfully Crafty
Disruptive innovation opportunity: Explore the intersection of technology and fashion to create innovative clothing designs and materials.
CategoryFashion
Spiked-Shoulder Fashion
The Bat Jacket is Made for Badass Fashionable Villains
The fashion industry can capitalize on the trend of spiked-shoulder fashion to create unique and edgy clothing designs.
