Ethnic influences redefine national culture and pop culture
Implications - With increasing immigration, acculturation in foreign countries and international access to the Internet, globalization is becoming more of a reality with each passing day. A specific region’s pop culture and customs can be far-reaching, such that a single national culture no longer defines a country’s residents. In order to succeed in what is becoming a smaller and smaller world, companies must take a holistic view of the world while acknowledging its many subparts.
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