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Strategic Viral

The line between campaign commercial and viral meme continues to blur

Implications - Today’s pop culture-savvy marketers know that a typical TV commercial is no match for a carefully planned viral video. The success of a commercial now hinges on whether or not it goes viral, and agencies are creating ads while considering first its potential on YouTube and its effect on the digital consumer. We are thus steadily moving to a point in which the difference between viral videos and carefully disguised commercials is less and less discernible.
Trend Themes
1. Blurred Ad Lines - Advertisers are making their ads blend with viral videos and memes, creating a new trend of unclear divides between real and fake content.
2. Interactive Advertising - Interactive advertising, like the Google's More campaign demonstrates an emphasis on entertainment and engagement to sell product and expand brand reach.
3. Viral Parodies - Companies that create viral campaigns open themselves up to being parodied and immortalized as a meme, creating an opportunity to reach new audiences through unexpected mediums.
Industry Implications
1. Marketing and Advertising - The blurred lines between traditional ads and viral videos create a necessity for marketers to think creatively and differently to catch their audience�s attention.
2. Technology - The Google's More campaign was only possible thanks to advanced technology, which allowed to provide engaging fashion experiences to customers through their screens.
3. Entertainment - With advertisements being made to go viral and be shared, ads themselves for many people are becoming a form of entertainment, which put new standards for creativity to ad agencies.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
2,518,306 Total Clicks
Date Range:
Sep 10 — Mar 11
Trending:
Average

Featured Examples

Violent Commercial Parodies
Violent Commercial Parodies
This Martin Plourde Spot Imagines a Very Different VW Super Bowl Ad
Volkswagen's 2011 Super Bowl ad was one of the major highlights of this year's biggest advertising bonanzas, but this devious Martin Plourde parody imagines an altogether different take on what has now… MORE
play_circle_filled Revolutionary Online Runways
Revolutionary Online Runways
Wieden + Kennedy Tokyo Unveils ‘More with Google' Campaign
The ‘More with Google’ campaign is a branding initiative in Japan spearheaded by global ad agency Wieden + Kennedy. Although the point of the commercial is to expand Google’s reach in Japan by boasting… MORE
Abrupt Bear Outbursts
Abrupt Bear Outbursts
The "Never Say No to Panda" Campaign is Uproariously Funny
The ArabDairy "Never Say No to Panda" commercial markets its cheeses through a lovable bear who erupts into violent aggression when anyone turns down the creamy condiment. Aired in Egypt, this innocent-looking… MORE
Viral NBA Star Songs
Viral NBA Star Songs
T-Mobile 'Chuck's Remix' Ad Puts a Fun Spin on Charles Barkley's Commentary
Have you ever wondered what Charles Barkley's NBA commentary would sound like if remixed into a song? This is exactly what happens in the T-Mobile 'Chuck's Remix' ad, part of a series of commercials launched… MORE
Celeb Viral Campaigns
Celeb Viral Campaigns
The Jennifer Aniston Viral Tape Buzzes for Smart Water YouTube Ad
A Jennifer Aniston Sex Tape would go viral instantly. That’s a safe assumption, right? That’s why Jennifer Aniston’s latest ad for Smart Water has been named the Jennifer Anniston Sex Tape, in the hope… MORE
play_circle_filled Music-Playing Feline Ads
Music-Playing Feline Ads
Keyboard Cat Does World Series Pistachios Ad and Meets Celebrities
The meme-tastic Keyboard Cat is the star of a World Series pistachio ad that made its debut for the 2010 game. The 15-second commercial is part of the American Picstacio Council’s “Get Crackin’” ad campaign.… MORE
play_circle_filled Jumper Cable Campaigns
Jumper Cable Campaigns
The Blush Lingerie Billboard Aims to Boost Winter Spirits
The Blush Lingerie Billboard that's been erected in the midst of a cold Berlin street has been made entirely out of jumper cables. Blush Berlin looks to “jump-start” frozen pedestrians by evoking warm… MORE

Related Examples

Steamy Sportswear Campaigns
Steamy Sportswear Campaigns
The Puma Love Run Campaign Was a Daring Dash of a Marketing
play_circle_filled Campaigns Against Celeb PSAs
Campaigns Against Celeb PSAs
'Stop the Choddy' is a Hilarious Sendup of Overused Marketing Ploys
play_circle_filled Beautifully Tragic Zombie Trailers
Beautifully Tragic Zombie Trailers
This Dead Island Official Trailer Will Blow Your Mind
Seductive Sumo Advertising
Seductive Sumo Advertising
This 2011 Subaru Forester Commercial is Heavy-Hitting Hilarity
Unlikely Celebrity Spokespersons
Unlikely Celebrity Spokespersons
The 2011 Super Bowl GoDaddy Commercial Features Joan Rivers
play_circle_filled Otherworldly Auto Spots
Otherworldly Auto Spots
This 2011 Volkswagen Super Bowl Commercial is Forceful
play_circle_filled Comedic Chimpanzee Commercials
Comedic Chimpanzee Commercials
This Careerbuilder 2011 Super Bowl Ad Doesn't Monkey Around
Epic Sci-Fi Car Ads
Epic Sci-Fi Car Ads
The Kia Optima Super Bowl 2011 Commercial
play_circle_filled Political Satire Ad Fails
Political Satire Ad Fails
This JesusHatesObama Commercial Didn't Make the Super Bowl Cut
Belly-Banded Lingerie
Belly-Banded Lingerie
The Agent Provocateur SS Lookbook Covers Up the Midriff
Doll-Like Celebs
Doll-Like Celebs
The Jennifer Aniston Allure Cover Shoot is Stunningly Blue-Eyed
Voluptuous Valentine's Day Shoots
Voluptuous Valentine's Day Shoots
The Erin Heatherton 2011 VS Shoot Lights up the Camera
play_circle_filled Saucy Protection Ads
Saucy Protection Ads
These Ladies Strip Down to Make a Point for Asirom Insurance
Passionate Side Street Scenes
Passionate Side Street Scenes
Wild Child by Sebastian Faena Captures Adult-Rated Alleyways
play_circle_filled Voyeuristic Ad Videos
Voyeuristic Ad Videos
Josephine de la Baume is Seductive in the Agent Provocateur SS11 Campaign
play_circle_filled Lacy Underwear Bags
Lacy Underwear Bags
Brag Company's Bra and Panties Bags Protect Unmentionables
Enchanted Garden Shoots
Enchanted Garden Shoots
Natalia Vodianova Etam Lookbook Flourishes Like Blossoming Flowers
40 Sizzling Agent Provocateur Collections
40 Sizzling Agent Provocateur Collections
From Spiked Corsets to Greek Myth Lingerie
Lusty Lingerie Lookbooks
Lusty Lingerie Lookbooks
The Agent Provocateur SS 2011 Campaign is Seductively Teasing
play_circle_filled Projected Shop Launches
Projected Shop Launches
H & M Amsterdam Flagship Store Wows Viewers with an Illuminated Display
play_circle_filled Interactive Projected Promotions
Interactive Projected Promotions
The Munich Launch of ‘Xbox Kinect' Featured a Radical
Power-Saving Transparent Phones
Power-Saving Transparent Phones
The 'Second Life Mobile Phone' Dulls as it Drains
25 Projected Innovations
25 Projected Innovations
From Projected Couture Campaigns to Jail Break Projections
play_circle_filled Projected Couture Campaigns
Projected Couture Campaigns
A Stunning 4D Light Show for the Ralph Lauren 10th Anniversary
play_circle_filled Laser Illusion Circuses
Laser Illusion Circuses
'Secret Show' is a New Breed of Entertainment for the Next Gen
Virtual Wall Drawings
Virtual Wall Drawings
The KLEXL Interactive Painting Set is All About Mess-Free Fun
play_circle_filled Starry Ceiling Projections
Starry Ceiling Projections
The 'HomeStar Aqua' is Your Own Personal Twinkling Planetarium
play_circle_filled Viral Feline DJs
Viral Feline DJs
'DJ Kitty' Aims to Give Keyboard Cat a Run for the Money
Cutesy Toy Music Players
Cutesy Toy Music Players
The Animal Town Panda Speaker Will Make You Squeal
Cutesy Toy Peripherals
Cutesy Toy Peripherals
The Panda Skull USB Memory Stick Has a Tough Attitude
play_circle_filled Cat Meme Parodies
Cat Meme Parodies
Ron Livingston Parodies the YouTube Keyboard Cat Video
Electronics Co-Branding
Electronics Co-Branding
'Yao Monster' is a Powerhouse in Chinese Marketing
NBA Shoebox Dares
NBA Shoebox Dares
Leo Burnett Worldwide Challenges Lebron James to Come to Chicago
Congratulatory Car Gifts
Congratulatory Car Gifts
Khloe Kardashian Buys Hubby Lamar Odom a Rolls-Royce for Lakers' Win
15 Michael Jordan Tributes
15 Michael Jordan Tributes
From Comparing Kobe Bryant to Michael Jordan to Anniversarial Attire
12 Kobe Bryant Branding Moves
12 Kobe Bryant Branding Moves
Honoring the MVP of the 2010 NBA Champions, the LA Lakers
Disguised Canines
Disguised Canines
Painting Pets is the Newest Craze in China
Panda Survival Schools
Panda Survival Schools
China Plans to Build Facility to Train Pandas to Live in The Wild
Abtastic Celeb Ads
Abtastic Celeb Ads
The Jennifer Aniston ‘smartwater' Ad is Toned and Pure
PC Pet Beds
PC Pet Beds
The Computer Monitor Cat Bed is Too Cute to Power Off
Viral Percussion Pooches
Viral Percussion Pooches
Beatboxing Dog Hits the Interwebs, Signs With Ruff Ryders
play_circle_filled 'Iron Man' Fitness Plans
'Iron Man' Fitness Plans
Can You Hang With This 'Iron Man 2' Workout for Gwyneth Paltrow?
play_circle_filled Death-Defying Slam Dunks
Death-Defying Slam Dunks
Milwaukee Bucks Mascot Ladder Dunk is Unbelievable
15 Sweet Jennifer Aniston Finds
15 Sweet Jennifer Aniston Finds
From Red Holiday Fashion to Playful Celebtography
17 NBA-Endorsed Items
17 NBA-Endorsed Items
From Michael Jordan Shoes to Kobe Bryant Online Lessons
Virtual Sports Lessons
Virtual Sports Lessons
The Kobe Bryant Enter the Zone Challenge Will Make You an NBA Shoe-In
Internet Meme Tattoos
Internet Meme Tattoos
Keyboard Cat and Fail Whale Ink Prove Geeks Can Bear Brutal Tattoos Too
Viral Video Copycats
Viral Video Copycats
Keyboard Dog Steals the Show from Keyboard Cat
Cake-Eating Pandas
Cake-Eating Pandas
The Panda Birthday Party Looks like Fun
Web Meme Papercrafts
Web Meme Papercrafts
Crafting the Keyboard Cat, the Sneezing Panda and More
Panda Bread
Panda Bread
Taro Taro Teaches How to Turn Your Loaf Into a Conversation Piece
Epic Meme Shirts
Epic Meme Shirts
Possibly the Best Shirt in the Entire World, the Three Keyboard Cat Moon Tee
Painted Animal Promos
Painted Animal Promos
Thai Elephants Painted Like Pandas to Lure Back Zoo Fans
play_circle_filled Feline Pianists
Feline Pianists
Keyboard Cat Punctuates Awkward Moments With Panache
Sushi Art
Sushi Art
Fancy Sushi Rolls, From Cartoons to Flowers, Make Rice More Fun
Twitter Remorse
Twitter Remorse
John Mayer Disses Twitter After Jennifer Aniston Dumps Him For His Obsession
Self-Deprecating Reality Shows
Self-Deprecating Reality Shows
'The Haney Project' Pits Tiger Woods' Coach vs. Charles Barkley
Playful Celebtography
Playful Celebtography
Jennifer Aniston and Drew Barrymore Make Funny Faces in Marie Claire
39 Celebs Who Have Embraced Nakedness
39 Celebs Who Have Embraced Nakedness
14 Viral Tributes to Jennifer Aniston's Star Power
14 Viral Tributes to Jennifer Aniston's Star Power
Viral Mammal Hybrids
Viral Mammal Hybrids
Meet the Panda Dog