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Strategic Viral

The line between campaign commercial and viral meme continues to blur

Implications - Today’s pop culture-savvy marketers know that a typical TV commercial is no match for a carefully planned viral video. The success of a commercial now hinges on whether or not it goes viral, and agencies are creating ads while considering first its potential on YouTube and its effect on the digital consumer. We are thus steadily moving to a point in which the difference between viral videos and carefully disguised commercials is less and less discernible.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
2,413,932 Total Clicks
Date Range:
Sep 10 — Mar 11
Trending:
Average

Featured Examples

Violent Commercial Parodies
Violent Commercial Parodies
This Martin Plourde Spot Imagines a Very Different VW Super Bowl Ad
Volkswagen's 2011 Super Bowl ad was one of the major highlights of this year's biggest advertising bonanzas, but this devious Martin Plourde parody imagines an altogether different take on what has now… MORE
play_circle_filled Revolutionary Online Runways
Revolutionary Online Runways
Wieden + Kennedy Tokyo Unveils ‘More with Google' Campaign
The ‘More with Google’ campaign is a branding initiative in Japan spearheaded by global ad agency Wieden + Kennedy. Although the point of the commercial is to expand Google’s reach in Japan by boasting… MORE
Abrupt Bear Outbursts
Abrupt Bear Outbursts
The "Never Say No to Panda" Campaign is Uproariously Funny
The ArabDairy "Never Say No to Panda" commercial markets its cheeses through a lovable bear who erupts into violent aggression when anyone turns down the creamy condiment. Aired in Egypt, this innocent-looking… MORE
Viral NBA Star Songs
Viral NBA Star Songs
T-Mobile 'Chuck's Remix' Ad Puts a Fun Spin on Charles Barkley's Commentary
Have you ever wondered what Charles Barkley's NBA commentary would sound like if remixed into a song? This is exactly what happens in the T-Mobile 'Chuck's Remix' ad, part of a series of commercials launched… MORE
Celeb Viral Campaigns
Celeb Viral Campaigns
The Jennifer Aniston Viral Tape Buzzes for Smart Water YouTube Ad
A Jennifer Aniston Sex Tape would go viral instantly. That’s a safe assumption, right? That’s why Jennifer Aniston’s latest ad for Smart Water has been named the Jennifer Anniston Sex Tape, in the hope… MORE
play_circle_filled Music-Playing Feline Ads
Music-Playing Feline Ads
Keyboard Cat Does World Series Pistachios Ad and Meets Celebrities
The meme-tastic Keyboard Cat is the star of a World Series pistachio ad that made its debut for the 2010 game. The 15-second commercial is part of the American Picstacio Council’s “Get Crackin’” ad campaign.… MORE
play_circle_filled Jumper Cable Campaigns
Jumper Cable Campaigns
The Blush Lingerie Billboard Aims to Boost Winter Spirits
The Blush Lingerie Billboard that's been erected in the midst of a cold Berlin street has been made entirely out of jumper cables. Blush Berlin looks to “jump-start” frozen pedestrians by evoking warm… MORE

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Steamy Sportswear Campaigns
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play_circle_filled Campaigns Against Celeb PSAs
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play_circle_filled Beautifully Tragic Zombie Trailers
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Otherworldly Auto Spots
This 2011 Volkswagen Super Bowl Commercial is Forceful
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Comedic Chimpanzee Commercials
This Careerbuilder 2011 Super Bowl Ad Doesn't Monkey Around
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Epic Sci-Fi Car Ads
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Political Satire Ad Fails
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play_circle_filled Saucy Protection Ads
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play_circle_filled Voyeuristic Ad Videos
Voyeuristic Ad Videos
Josephine de la Baume is Seductive in the Agent Provocateur SS11 Campaign
play_circle_filled Lacy Underwear Bags
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40 Sizzling Agent Provocateur Collections
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Lusty Lingerie Lookbooks
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Projected Shop Launches
H & M Amsterdam Flagship Store Wows Viewers with an Illuminated Display
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Interactive Projected Promotions
The Munich Launch of ‘Xbox Kinect' Featured a Radical
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Power-Saving Transparent Phones
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25 Projected Innovations
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play_circle_filled Viral Feline DJs
Viral Feline DJs
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Fashion Shoot Remakes
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The Harper's Bazaar 'Jennifer Aniston: A Star is Reborn' Spread
play_circle_filled Cat Meme Parodies
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Electronics Co-Branding
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Congratulatory Car Gifts
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Khloe Kardashian Buys Hubby Lamar Odom a Rolls-Royce for Lakers' Win
15 Michael Jordan Tributes
15 Michael Jordan Tributes
From Comparing Kobe Bryant to Michael Jordan to Anniversarial Attire
12 Kobe Bryant Branding Moves
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Honoring the MVP of the 2010 NBA Champions, the LA Lakers
Disguised Canines
Disguised Canines
Painting Pets is the Newest Craze in China
Panda Survival Schools
Panda Survival Schools
China Plans to Build Facility to Train Pandas to Live in The Wild
Abtastic Celeb Ads
Abtastic Celeb Ads
The Jennifer Aniston ‘smartwater' Ad is Toned and Pure
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PC Pet Beds
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Viral Percussion Pooches
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15 Sweet Jennifer Aniston Finds
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Taro Taro Teaches How to Turn Your Loaf Into a Conversation Piece
Epic Meme Shirts
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Possibly the Best Shirt in the Entire World, the Three Keyboard Cat Moon Tee
Painted Animal Promos
Painted Animal Promos
Thai Elephants Painted Like Pandas to Lure Back Zoo Fans
play_circle_filled Feline Pianists
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Sushi Art
Sushi Art
Fancy Sushi Rolls, From Cartoons to Flowers, Make Rice More Fun
Twitter Remorse
Twitter Remorse
John Mayer Disses Twitter After Jennifer Aniston Dumps Him For His Obsession
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Self-Deprecating Reality Shows
'The Haney Project' Pits Tiger Woods' Coach vs. Charles Barkley
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Jennifer Aniston and Drew Barrymore Make Funny Faces in Marie Claire
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