The Blush Lingerie Billboard Aims to Boost Winter Spirits
Renee Ramsarran — January 21, 2011 — Marketing
References: blushlingerie & racked
The Blush Lingerie Billboard that's been erected in the midst of a cold Berlin street has been made entirely out of jumper cables. Blush Berlin looks to “jump-start†frozen pedestrians by evoking warm thoughts of seductive lingerie, making for a clever approach away from traditional methods of undergarment advertising.
German advertising agency Glow also provided a video of the Blush Lingerie billboard going up to add to the viral campaign
Implications - Blush Lingerie sure knows how to get away with nude captures! This spread is a unique example of sexual appeal without showing too much so that the company is forced to take down the advertisement.
German advertising agency Glow also provided a video of the Blush Lingerie billboard going up to add to the viral campaign
Implications - Blush Lingerie sure knows how to get away with nude captures! This spread is a unique example of sexual appeal without showing too much so that the company is forced to take down the advertisement.
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