Category
Tech
Connected Filtration
Trend cluster
Category
Kidtronics
Gadgets for children create a burgeoning generation of tech-savvy toddlers.
3.7
Trend score
Trend
What is the Kidtronics trend?
Kidtronics: Kids these days have much more than storybooks, plush toys and building blocks at their fingertips. Never before has such a plethora of kiddie electronics and gadgets been available to this tiny consumer market. For now, these products are targeted to parents, but any smart marketer knows that brand loyalty starts at a young age. The more important question is, what gadgets and gizmos can be remodeled and repackaged for the grammar school audience?
Trend themes
Themes within the Kidtronics trend
Three behaviours holding the trend together01
Tech Education for Kids
Develop a line of educational devices to engage young learners with technology.
02
Social Media for Kids
Create kid-friendly social media platforms, toys, and gadgets to teach social skills and promote interaction.
03
Family-Friendly Technology
Develop and market technological devices that promote family bonding and allow for easy parent-child communication.
Industry implications
What the Kidtronics trend means for industry
Where the trend changes the playbookFor
Education Technology (EdTech)
Develop new technology-based educational tools for young learners.
For
Toy Manufacturing
Create and market innovative and interactive toys that incorporate technology.
For
Communication Technology
Develop new technologies that promote easy communication between family members.
Trend signals
Trend signals for Kidtronics
Trend score 3.7 out of 10, from popularity 60%, activity 43%, freshness 8%.
Popularity60%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Kidtronics trend
7 featured examples from Nov 9, 2010 to Mar 16, 2011CategoryLifestyle
Video Camera Containers
The LunchCommunicator Lunch Box Helps Parent and Child Relationships
Opportunities for companies in the food container industry to work on including technology components in their products.
CategoryArt & Design
Fairy Tale Mirrors
The Romy Van Den Broe Mirror is Perfect for Artists and Children
The education industry can tap into the interactive touch screen trend to create immersive and engaging learning experiences for students.
CategoryLife-Stages
Single-Button Cellphones
The ZTE Corp Softbank Phone is Made Simple for Children
Technology companies can develop simplified cellphones and emergency communication devices.
CategoryLife-Stages
Kid-Friendly Tablets
The Fable Tablet Brings the Latest Technology to Children
The Fable tablet aligns with the education technology (EdTech) industry, providing new avenues for digital learning and entertainment for children.
CategoryTech
Infant iPhone Apps
This HAPPYBABY 'First Alphabet Flash Cards' App Helps Younglings Learn Letters
As mobile educational apps become increasingly popular, there is an opportunity for companies in the EdTech industry to develop and market innovative products that cater to the ne…
CategorySocial Good
Laptops with Handles
The Lenovo Classmate+ PC is Designed for Greasy-Fingered Children
Disruptive innovation opportunity: Integrate laptops into classrooms to enhance learning experiences.
CategoryBusiness
Social Media Baby Toys
The IOBR Toy Block Updates Toddlers' Statuses
The toy industry can explore opportunities to create more connected toys that leverage technology and social media integration to capture the attention of tech-savvy children.
