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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,712 more

Routine Opulence

Extravagant everyday objects continue societal obsession with prestige

Implications - With the end of the credit crunch comes a preoccupation with prestige, in which consumers are wearing their financial statuses like badges through the use of unnecessarily extravagant everyday items. Since conspicuous consumption is the norm, the most run-of-the-mill products are being infused with diamonds and gold, appealing to those who want to flash their cash on a daily basis.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
1,662,722 Total Clicks
Date Range:
Apr 10 — Mar 11
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Super-Luxurious Sweets
Super-Luxurious Sweets
'The Chocolate' is a Series of Truffles Adorned With 24K Gold Flakes
With over two years in the making, 'The Chocolate' is finally ready for its delicious debut. This $310 box of chocolates may just be the most expensive line of packaged confections I've ever seen. 'The… MORE
Crystal-Studded Bathtubs
Crystal-Studded Bathtubs
Lori Gardner Designs the Diamond Bathtub as a True Luxury
The Diamond Bathtub by Lori Gardner adds luxury to your bathroom. Studded with rose pink Swarovski crystal, the bathtub is blended with high quality materials and exhibits an excellent craftsmaship on… MORE
Diamond-Studded Cupcakes
Diamond-Studded Cupcakes
ROX and Cupcake Glasgow Team Up for a £100,000 Sweet Treat
This £100,000 diamond-studded cupcake is the result of a collaboration between ROX and Cupcake Glasgow. To the naked eye, their creation looks just like any other cupcake, but that's where your eyes will… MORE
$130,000 Nail Polish
$130,000 Nail Polish
Gold Rush is the Most Expensive Nail Polish in the World
The Gold Rush is the world's most expensive nail polish. What makes it so special and expensive? The main ingredient of the Gold Rush is...diamonds. This exclusive nail polish bottle contains a total of… MORE
Diamond-Studded Nails
Diamond-Studded Nails
Cherish...ME is Offering Iced Manicures for $51,000
Cherish...ME is letting ladies get in on the whole "bling bling" scene with its new Iced manicure, a $51,000 treatment that places 10 carats of diamonds literally at your fingertips. Before you even think… MORE
Luxurious Cooking Condiments
Luxurious Cooking Condiments
Golden Olive Oil is Infused With Real Flakes of Gold
Golden Olive oil has to be one the the most extreme forms of cooking condiment luxury. The brilliant bottle glows with the 24 Karat gold flakes infused in the oil. The Golden Olive oil is a limited edition… MORE
$15,000 Smartphones
$15,000 Smartphones
The Bejeweled IceLink BlackBerry Bold 9700 Stuns With Sparking Style
The IceLink BlackBerry Bold 9700 boasts 6 carats of black diamonds embedded into its exterior. The Geneva-based company, well known for its gem-studded watches and stunning jewels, will debut the smartphone… MORE

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