To promote Vodafone BlackBerry cell phones in India, this BlackBerry Boys commercial makes an effort to target a wide cross section of the Indian market.
The gimmick of this ad is pretty catchy, as is the accompanying song and dance. Though the ad doesn't promote any specific BlackBerry product, it still sends the message across using its rhythmic BlackBerry Boys tune! See the commercial for yourselves in the featured video.
Implications - **Write imp, not extension
I can assure you this hilarious and equally amusing video is going to get you excited for the upcoming release of the Vodafone BlackBerry. For those who weren't already BlackBerry enthusiasts this boy band ad may just change your mind and have you thinking twice about your technological needs!